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Research article

First published 2017-3

Gamified Information Presentation and Consumer Adoption of Product Innovations

Jessica Müller-Stewens, Tobias Schlager, Gerald Häubl [...]

Journal of Marketing

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Research article

First published 2012-6

Base-Rate Information in Consumer Attributions of Product-Harm Crises

Jing Lei, Niraj Dawar, Zeynep Gürhan-Canli

Journal of Marketing Research

Open access

Research article

First published 2026

Makeshifting matters: How consumer informal production reconfigures consumption practice

Marcia Christina Ferreira, Daiane Scaraboto, Bernardo Figueiredo [...]

Marketing Theory

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Research article

First published 2006-1

Understanding Consumer Responses to Product Risk Information

Anthony D. Cox, Dena Cox, Gregory Zimet

Journal of Marketing

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Research article

First published 2021-4

Consumer Rational (In)Attention to Favorable and Unfavorable Product Information,and Firm Information Design

Kinshuk Jerath, Qitian Ren

Journal of Marketing Research

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Research article

First published 1988-10

Cuing Hazard Information for Consumer Products

Kimberly A. Donner, John W. Brelsford

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 1988-10

Consumers' Information Processing Objectives and Effects of Product Warnings

Mark A. deTurck, Gerald M. Goldhaber

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2008-12

Consumers' Knowledge of Warning and Information Labels on Products Among Southwestern Nigerians

Babatunde Joshua Omotosho

Journal of Asian and African Studies

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Research article

First published 2026

Information Design in Consumer-to-Consumer (C2C) Marketplaces: The Roles of Anonymity and Product Quality Uncertainty

Sameer Borwankar, Rajiv Mukherjee, Karthik Kannan

Production and Operations Management

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Other

First published 2004-1

Information Content and Consumer Readership of Print Ads: A Comparison of Search and Experience Products

George R. Franke, Bruce A. Huhmann, David L. Mothersbaugh

Journal of the Academy of Marketing Science

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