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Articles (45)

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1-10 of 45 results for consumer inference theory

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Select article: The Legitimization Effect of Crowdfunding Success: A Consumer Perspective

Open access

Research article

First published 2023-7

The Legitimization Effect of Crowdfunding Success: A Consumer Perspective

Lukas Maier, Christian V. Baccarella, Jörn H. Block [...]

Entrepreneurship Theory and Practice

Select article: The Role of Market Efficiency Intuitions in Consumer Choice: A Case of Compensatory Inferences

Retricted access

Research article

First published 2001-8

The Role of Market Efficiency Intuitions in Consumer Choice: A Case of Compensatory Inferences

Alexander Chernev, Gregory S. Carpenter

Journal of Marketing Research

Select article: Judging the Book by Its Cover? how Consumers Decode Conspicuous Consumption Cues in Buyer–Seller Relationships

Retricted access

Research article

First published 2013-6

Judging the Book by Its Cover? how Consumers Decode Conspicuous Consumption Cues in Buyer–Seller Relationships

Maura L. Scott, Martin Mende, Lisa E. Bolton

Journal of Marketing Research

Select article: Best Value,Price-Seeking,and Price Aversion: The Impact of Information and Learning on Consumer Choices

Retricted access

Research article

First published 1990-4

Best Value,Price-Seeking,and Price Aversion: The Impact of Information and Learning on Consumer Choices

Gerard J. Tellis, Gary J. Gaeth

Journal of Marketing

Select article: The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions

Retricted access

Research article

First published 2010-1

The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions

Eric A. Yorkston, Joseph C. Nunes, Shashi Matta

Journal of Marketing

Select article: The Effect of Attribution on Athlete Scandals: Consumer Responses toward Scandalized Athletes and Endorsements

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Research article

First published 2020-12

The Effect of Attribution on Athlete Scandals: Consumer Responses toward Scandalized Athletes and Endorsements

Daehwan Kim, Yong Jae Ko, Joon Sung Lee [...]

Sport Marketing Quarterly

Select article: Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products,but Smaller Companies Make Better Low-Tech Products

Retricted access

Research article

First published 2023-6

Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products,but Smaller Companies Make Better Low-Tech Products

Kaitlin Woolley, Daniella Kupor, Peggy J. Liu

Journal of Marketing Research

Select article: The impact of consumers’ status - participant or nonparticipant - on the evaluation of empowerment strategies

Retricted access

Research article

First published 2022-9

The impact of consumers’ status - participant or nonparticipant - on the evaluation of empowerment strategies

Hajer Bachouche, Ouidade Sabri

Recherche et Applications en Marketing (English Edition)

Select article: Consumers Believe Legal Products Are Less Effective Than Illegal Products

Retricted access

Research article

First published 2025-10

Consumers Believe Legal Products Are Less Effective Than Illegal Products

Rachel Gershon, Alicea Lieberman, Sydney E. Scott

Journal of Marketing Research

Select article: Made with Artificial Intelligence: The Effect of Artificial Intelligence Disclosures in Instagram Advertisements on Consumer Attitudes

Open access

Research article

First published 2024-9

Made with Artificial Intelligence: The Effect of Artificial Intelligence Disclosures in Instagram Advertisements on Consumer Attitudes

Caroline Wortel, Ini Vanwesenbeeck, Frédéric Tomas

Emerging Media

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