Search results: Sage Journals

Open accessResearch articleFirst published July, 2023

The Legitimization Effect of Crowdfunding Success: A Consumer Perspective

Lukas Maier, Christian V. Baccarella, Jörn H. Block [...]

Entrepreneurship Theory and Practice

Restricted accessResearch articleFirst published August, 2001

The Role of Market Efficiency Intuitions in Consumer Choice: A Case of Compensatory Inferences

Alexander Chernev, Gregory S. Carpenter

Journal of Marketing Research

Restricted accessResearch articleFirst published June, 2013

Judging the Book by Its Cover? how Consumers Decode Conspicuous Consumption Cues in Buyer–Seller Relationships

Maura L. Scott, Martin Mende, Lisa E. Bolton

Journal of Marketing Research

Restricted accessResearch articleFirst published April, 1990

Best Value,Price-Seeking,and Price Aversion: The Impact of Information and Learning on Consumer Choices

Gerard J. Tellis, Gary J. Gaeth

Journal of Marketing

Restricted accessResearch articleFirst published December, 2020

The Effect of Attribution on Athlete Scandals: Consumer Responses toward Scandalized Athletes and Endorsements

Daehwan Kim, Yong Jae Ko, Joon Sung Lee [...]

Sport Marketing Quarterly

Restricted accessResearch articleFirst published January, 2010

The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions

Eric A. Yorkston, Joseph C. Nunes, Shashi Matta

Journal of Marketing

Restricted accessResearch articleFirst published September, 2022

The impact of consumers’ status - participant or nonparticipant - on the evaluation of empowerment strategies

Hajer Bachouche, Ouidade Sabri

Recherche et Applications en Marketing (English Edition)

Restricted accessResearch articleFirst published June, 2023

Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products,but Smaller Companies Make Better Low-Tech Products

Kaitlin Woolley, Daniella Kupor, Peggy J. Liu

Journal of Marketing Research

Restricted accessResearch articleFirst published October, 2025

Consumers Believe Legal Products Are Less Effective Than Illegal Products

Rachel Gershon, Alicea Lieberman, Sydney E. Scott

Journal of Marketing Research

Open accessResearch articleFirst published September, 2024

Made with Artificial Intelligence: The Effect of Artificial Intelligence Disclosures in Instagram Advertisements on Consumer Attitudes

Caroline Wortel, Ini Vanwesenbeeck, Frédéric Tomas

Emerging Media

Open accessResearch articleFirst published July, 2023

The Legitimization Effect of Crowdfunding Success: A Consumer Perspective

Lukas Maier, Christian V. Baccarella, Jörn H. Block [...]

Entrepreneurship Theory and Practice

Restricted accessResearch articleFirst published August, 2001

The Role of Market Efficiency Intuitions in Consumer Choice: A Case of Compensatory Inferences

Alexander Chernev, Gregory S. Carpenter

Journal of Marketing Research

Restricted accessResearch articleFirst published June, 2013

Judging the Book by Its Cover? how Consumers Decode Conspicuous Consumption Cues in Buyer–Seller Relationships

Maura L. Scott, Martin Mende, Lisa E. Bolton

Journal of Marketing Research

Restricted accessResearch articleFirst published April, 1990

Best Value,Price-Seeking,and Price Aversion: The Impact of Information and Learning on Consumer Choices

Gerard J. Tellis, Gary J. Gaeth

Journal of Marketing

Restricted accessResearch articleFirst published December, 2020

The Effect of Attribution on Athlete Scandals: Consumer Responses toward Scandalized Athletes and Endorsements

Daehwan Kim, Yong Jae Ko, Joon Sung Lee [...]

Sport Marketing Quarterly

Restricted accessResearch articleFirst published January, 2010

The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions

Eric A. Yorkston, Joseph C. Nunes, Shashi Matta

Journal of Marketing

Restricted accessResearch articleFirst published September, 2022

The impact of consumers’ status - participant or nonparticipant - on the evaluation of empowerment strategies

Hajer Bachouche, Ouidade Sabri

Recherche et Applications en Marketing (English Edition)

Restricted accessResearch articleFirst published June, 2023

Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products,but Smaller Companies Make Better Low-Tech Products

Kaitlin Woolley, Daniella Kupor, Peggy J. Liu

Journal of Marketing Research

Restricted accessResearch articleFirst published October, 2025

Consumers Believe Legal Products Are Less Effective Than Illegal Products

Rachel Gershon, Alicea Lieberman, Sydney E. Scott

Journal of Marketing Research

Open accessResearch articleFirst published September, 2024

Made with Artificial Intelligence: The Effect of Artificial Intelligence Disclosures in Instagram Advertisements on Consumer Attitudes

Caroline Wortel, Ini Vanwesenbeeck, Frédéric Tomas

Emerging Media