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Research article

First published 2015-2

Direct-to-consumer advertising and the role of hope

Marjorie Delbaere, Erin Willis

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2013-11

Creating and sustaining a culture of hope: Feng Shui discourses and practices in Hong Kong

Jeff Wang, Annamma Joy, John F. Sherry

Journal of Consumer Culture

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Research article

First published 2025-1

Resourcing Hope: Refugee Agentive Consumption Acts in Protracted Displacement

Hounaida A. El Jurdi, Zeynep Baktir, Linda L. Price

Journal of Public Policy & Marketing

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Research article

First published 2021-4

Political Polarization: Challenges,Opportunities,and Hope for Consumer Welfare,Marketers,and Public Policy

T.J. Weber, Chris Hydock, William Ding [...]

Journal of Public Policy & Marketing

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Research article

First published 2005-1

The Concept of Hope and its Relevance to Product Evaluation and Choice

Deborah J. MacInnis, Gustavo E. de Mello

Journal of Marketing

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Research article

First published 2020-4

Access Granted? An Examination of Financial Capability,Trait Hope,Perceived Access,and Food Insecurity in Distressed Census Tracts

Jonathan Ross Gilbert, Christy Ashley

Journal of Public Policy & Marketing

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Research article

First published 2015-11

Cultivating hope

Mariam Beruchashvili, Risto Moisio, James W. Gentry

Journal of Consumer Culture

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Research article

First published 2020-11

The Interplay of Positive and Negative Emotions to Quit Unhealthy Consumption Behaviors: Insights for Social Marketers

Syed Muhammad, Hormoz Ahmadi, Gary Mortimer [...]

Australasian Marketing Journal

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Research article

First published 1975-3

Consumer Protection Issues in CPE

Duane Parker

Journal of Pastoral Care & Counseling: Advancing theory and professional practice through scholarly and reflective publications

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Research article

First published 2013-1

Spirit Lifting: Hope and Recovery in Case Management Practice

W. Patrick Sullivan, Destinee F. Floyd

Families in Society: The Journal of Contemporary Social Services

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