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1-10 of 50 results for consumer guilt

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Select article: Anticipated Consumer Guilt

Retricted access

Research article

First published 2017-12

Anticipated Consumer Guilt

Jörg Lindenmeier, Michael Lwin, Henrike Andersch [...]

Journal of Macromarketing

Select article: The Impact of Gender and Prepurchase Mood on Consumer Guilt after a Travel Purchase

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Research article

First published 2014-9

The Impact of Gender and Prepurchase Mood on Consumer Guilt after a Travel Purchase

Lydia Hanks, Anna S. Mattila

Journal of Travel Research

Select article: Guilt and ethical choice in consumption

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Research article

First published 2015-3

Guilt and ethical choice in consumption

Andreas Chatzidakis

Marketing Theory

Select article: Navigating Sustainability: The Role of Consumer Psychology in Shaping Sustainable Behavior

Open access

Research article

First published 2025-10

Navigating Sustainability: The Role of Consumer Psychology in Shaping Sustainable Behavior

Ebru Enginkaya, Munise Hayrun Sağlam

Sage Open

Select article: Guilt in a Fluid Culture? A View from Positioning Theory

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Other

First published 2010-6

Guilt in a Fluid Culture? A View from Positioning Theory

Svend Brinkmann

Culture & Psychology

Select article: How Guilt Level Affects Green Advertising Effectiveness?

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Research article

First published 2008-11

How Guilt Level Affects Green Advertising Effectiveness?

Marissa Jiménez, Kenneth C.C. Yang

Journal of Creative Communications

Select article: The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods

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Research article

First published 2011-2

The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods

Arul Mishra, Himanshu Mishra

Journal of Marketing Research

Select article: Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt

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Research article

First published 2010-4

Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt

Nidhi Agrawal, Adam Duhachek

Journal of Marketing Research

Select article: The Interplay of Positive and Negative Emotions to Quit Unhealthy Consumption Behaviors: Insights for Social Marketers

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Research article

First published 2020-11

The Interplay of Positive and Negative Emotions to Quit Unhealthy Consumption Behaviors: Insights for Social Marketers

Syed Muhammad, Hormoz Ahmadi, Gary Mortimer [...]

Australasian Marketing Journal

Select article: Attribute specification effect on hedonic and utilitarian options

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Research article

First published 2022-5

Attribute specification effect on hedonic and utilitarian options

Hsin-Hsien Liu, Hsuan-Yi Chou

Australian Journal of Management

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