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Articles (2146)

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1-10 of 2146 results for consumer engagement

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Select article: Conceptualising Engagement in a Consumer-to-Consumer Context

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Research article

First published 2019-2

Conceptualising Engagement in a Consumer-to-Consumer Context

Eathar Abdul-Ghani, Kenneth F. Hyde, Roger Marshall

Australasian Marketing Journal

Select article: How Online Incivility Affects Consumer Engagement Behavior on Brands’ Social Media

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Research article

First published 2023-2

How Online Incivility Affects Consumer Engagement Behavior on Brands’ Social Media

Jeremy S. Wolter, Todd J. Bacile, Pei Xu

Journal of Service Research

Select article: Evolution of Consumer Brand Engagement in Past Two Decades: A Systematic Analysis

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Review article

First published 2023

Evolution of Consumer Brand Engagement in Past Two Decades: A Systematic Analysis

Pritha Nasery Ubgade, Sujata Joshi

Vision: The Journal of Business Perspective

Select article: Mapping methods of research on consumer engagement with brands on social media: A literature review

Open access

Research article

First published 2021-1

Mapping methods of research on consumer engagement with brands on social media: A literature review

Petra Audy Martínek

Methodological Innovations

Select article: The Relationship Between Electronic Word-of-Mouth and Consumer Engagement: An Exploratory Study

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Research article

First published 2021-1

The Relationship Between Electronic Word-of-Mouth and Consumer Engagement: An Exploratory Study

Mukta Srivastava, Sreeram Sivaramakrishnan, Gordhan K. Saini

IIM Kozhikode Society & Management Review

Select article: Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement

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Research article

First published 2015-5

Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement

Julia Schamari, Tobias Schaefers

Journal of Interactive Marketing

Select article: A Bibliometric Analysis of Brand Value Co-creation and Consumer Engagement

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Research article

First published 2023-11

A Bibliometric Analysis of Brand Value Co-creation and Consumer Engagement

Simra Mujahid, Sujata Khandai, Umashankar Venkatesh

Journal of Creating Value

Select article: Engagement with Social Media Sexual Health Communities: Motivations and Outcomes of Community Engagement by Consumers with Different Sexual Preferences

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Research article

First published 2026

Engagement with Social Media Sexual Health Communities: Motivations and Outcomes of Community Engagement by Consumers with Different Sexual Preferences

Hao Du, Raffaele Filieri, Saurabh Bhattacharya

Journal of Interactive Marketing

Select article: Context-based Strategies for Engaging Consumers with Public Reports about Health Care Providers

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Research article

First published 2014-10

Context-based Strategies for Engaging Consumers with Public Reports about Health Care Providers

Dale Shaller, David E. Kanouse, Mark Schlesinger

Medical Care Research and Review

Select article: Digital Consumer Engagement: National Cultural Differences and Cultural Tightness

Open access

Research article

First published 2021-12

Digital Consumer Engagement: National Cultural Differences and Cultural Tightness

Frauke Mattison Thompson, Keith D. Brouthers

Journal of International Marketing

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