Search results: Sage Journals

Restricted accessResearch articleFirst published February, 2019

Conceptualising Engagement in a Consumer-to-Consumer Context

Eathar Abdul-Ghani, Kenneth F. Hyde, Roger Marshall

Australasian Marketing Journal

Restricted accessResearch articleFirst published February, 2023

Jeremy S. Wolter, Todd J. Bacile, Pei Xu

Journal of Service Research

Restricted accessReview articleFirst published June, 2026

Pritha Nasery Ubgade, Sujata Joshi

Vision: The Journal of Business Perspective

Open accessResearch articleFirst published January, 2021

Petra Audy Martínek

Methodological Innovations

Restricted accessResearch articleFirst published January, 2021

Mukta Srivastava, Sreeram Sivaramakrishnan, Gordhan K. Saini

IIM Kozhikode Society & Management Review

Restricted accessResearch articleFirst published May, 2015

Julia Schamari, Tobias Schaefers

Journal of Interactive Marketing

Restricted accessResearch articleFirst published November, 2023

Simra Mujahid, Sujata Khandai, Umashankar Venkatesh

Journal of Creating Value

Open accessResearch articleFirst published December, 2021

Frauke Mattison Thompson, Keith D. Brouthers

Journal of International Marketing

Restricted accessResearch articleFirst published 2026

Hao Du, Raffaele Filieri, Saurabh Bhattacharya

Journal of Interactive Marketing

Restricted accessResearch articleFirst published October, 2014

Dale Shaller, David E. Kanouse, Mark Schlesinger

Medical Care Research and Review