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Open access

Research article

First published 2021-12

Digital Consumer Engagement: National Cultural Differences and Cultural Tightness

Frauke Mattison Thompson, Keith D. Brouthers

Journal of International Marketing

Retricted access

Research article

First published 2018-11

A Consumer-based Taxonomy of Digital Customer Engagement Practices ☆

Anniek W. Eigenraam, Jiska Eelen, Arjen van Lin [...]

Journal of Interactive Marketing

Open access

Research article

First published 2025-7

The Role of Digital ESG Practices in Shaping Brand Perception and Consumer Engagement in the Beauty Industry

Shakila Kousar, Jianguo Du, Muhammad Umair Wattoo

Sage Open

Retricted access

Research article

First published 2024-5

Designing Brand Cocreation Activities to Increase Digital Consumer Engagement

Heather Johnson Dretsch, Amna Kirmani, Josh Lundberg

Journal of Interactive Marketing

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Research article

First published 2026

Technological Revolution in Financial Services: An Empirical Examination of Consumers Adoption of Fintech Services Using PLS-SEM and Importance–Performance Map Analysis

Rajesh Kumar, Vishal Sharma, Manpreet Kaur [...]

Global Business Review

Retricted access

Research article

First published 2019-2

Digital Content Marketing's Role in Fostering Consumer Engagement,Trust,and Value: Framework,Fundamental Propositions,and Implications

Linda D. Hollebeek, Keith Macky

Journal of Interactive Marketing

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Research article

First published 2020-12

Digital transparency: Dimensions,antecedents and consequences on the quality of customer relationships

Audrey Portes, Gilles N’Goala, Anne-Sophie Cases

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2025-2

Digital customer engagement: A systematic literature review and research agenda

Ritu Srivastava, Parul Gupta, Harish Kumar [...]

Australian Journal of Management

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Research article

First published 2025-5-11

Augmented reality in modern marketing: The ultimate solution to engage the digitally overwhelmed,budget-conscious audience?

Sridevi Gopakumar, Madhava Priya Dananjayan

Journal of Information Technology Teaching Cases

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Other

First published 2014-9

Harnessing Mobile Health Technology to Digitally Engage Mental Health Consumers in Recovery

Eduardo Jose Garcia, Renee John R. Repique

Journal of the American Psychiatric Nurses Association

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