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Research article

First published 1993-06

A Desires Congruency Model of Consumer Satisfaction

Richard A. Spreng, Richard W. Olshavsky

Journal of the Academy of Marketing Science

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Research article

First published 2016-12

The curator,the investor,and the dupe: Consumer desire and Chinese Cultural Revolution memorabilia

Laurence Coderre

Journal of Material Culture

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Research article

First published 2019-3

Desired Ageing Well: Predictive validity for consumers aged 50–80

Eloïse Sengès, Denis Guiot, Jean-Louis Chandon

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2021-9

Tell Me What I Need To Know: Consumers’ Desire for Information Transparency in Self-Driving Vehicles

Earl W. Huff Jr, Siobahn Day Grady, Julian Brinnkley

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Review article

First published 2012-9

Globalization,Consumer Tensions,and the Shaping of Consumer Culture in India

Giana M. Eckhardt, Humaira Mahi

Journal of Macromarketing

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Research article

First published 2018-11

How Consumers’ Political Ideology and Status-Maintenance Goals Interact to Shape Their Desire for Luxury Goods

Jeehye Christine Kim, Brian Park, David Dubois

Journal of Marketing

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Other

First published 2010-3

‘Love it. Buy it. Sell it’

Janice Denegri-Knott, Mike Molesworth

Journal of Consumer Culture

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Research article

First published 2015-11

Consumption of Young Xin Yimin : The Role of Identity and Tacit Motives

Tanvir Ahmed, Gillian Sullivan Mort, Clare D'souza

Australasian Marketing Journal

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Research article

First published 1965-03

Anthropology's Potential Role in Gauging Consumer Desires

Burt K. Scanlan

Business & Society

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Research article

First published 2005-03

Needs,Desires and the Experience of Scarcity

Margit Keller

Journal of Consumer Culture

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