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Articles (121)

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1-10 of 121 results for consumer deception

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Select article: Consumer Remedies for Misleading or Deceptive Marketing Practices: Reform of the Law in Hong Kong

Retricted access

Research article

First published 2008-6

Consumer Remedies for Misleading or Deceptive Marketing Practices: Reform of the Law in Hong Kong

Stefan H C Lo

Common Law World Review

Select article: Consumer Involvement and Deception from Implied Advertising Claims

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Research article

First published 1995-8

Consumer Involvement and Deception from Implied Advertising Claims

Gita Venkataramani Johar

Journal of Marketing Research

Select article: Consumers’ Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis

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Research article

First published 2016-8

Consumers’ Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis

Isabel P. Riquelme, Sergio Román, Dawn Iacobucci

Journal of Interactive Marketing

Select article: The FTC and Deceptive Advertising in the 1980s: Are Consumers Being Adequately Protected?

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Research article

First published 1988

The FTC and Deceptive Advertising in the 1980s: Are Consumers Being Adequately Protected?

Thomas C. Kinnear, Ann R. Root

Journal of Public Policy & Marketing

Select article: An Assessment of Assumptions Underlying the Reasonable Consumer Element in Deceptive Advertising Policy

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Research article

First published 1990-1

An Assessment of Assumptions Underlying the Reasonable Consumer Element in Deceptive Advertising Policy

Russell N. Laczniak, Sanford Grossbart

Journal of Public Policy & Marketing

Select article: The Effect of Information Deception in Price Comparison Site on the Consumer Reactions: An Empirical Verification

Open access

Research article

First published 2015-9

The Effect of Information Deception in Price Comparison Site on the Consumer Reactions: An Empirical Verification

Un-Kon Lee

International Journal of Distributed Sensor Networks

Select article: Diagnosing Consumer Information Problems: An Investigation of Deception in the Mail-Order Video Camcorder Market

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Research article

First published 1992-9

Diagnosing Consumer Information Problems: An Investigation of Deception in the Mail-Order Video Camcorder Market

Richard W. Easley, James A. Roberts, Mark G. Dunn [...]

Journal of Public Policy & Marketing

Select article: How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?

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Research article

First published 2025-2

How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?

Xinyu Chang, Hualu Zheng, Shuai Yang [...]

Journal of Interactive Marketing

Select article: Advertising: Consumer Information and Consumer Deception

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Research article

First published 1974-4

Advertising: Consumer Information and Consumer Deception

Channing H. Lushbough

California Management Review

Select article: Commercializing Social Interaction: The Ethics of Stealth Marketing

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Research article

First published 2008-4

Commercializing Social Interaction: The Ethics of Stealth Marketing

Kelly D. Martin, N. Craig Smith

Journal of Public Policy & Marketing

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