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Research article

First published 2009-3

Consumer Creative Experience: The Role of Motivational Orientation in Creative Leisure Activity

Annabel Salerno

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2020-9

Modelling the Effects of Creative Advertisements on Consumers: An Empirical Study

Chandan A. Chavadi, M J Arul, Monika Sirothiya

Vision: The Journal of Business Perspective

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Research article

First published 2025

Exploring how cute museum cultural and creative products affect consumer engagement behavior

Juan Tang, Bingyu Liu, Sharleen Xiaolian Chen

Journal of Vacation Marketing

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Research article

First published 2016-9

Encouraging and rewarding consumer creativity in new product development processes: How to motivate consumers involved in creative contests?

Stéphane Salgado, Virginie De Barnier

Recherche et Applications en Marketing (English Edition)

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Research article

First published 1983

Consumer Intelligence,Creativity,and Consciousness: Implications for Consumer Protection and Education

Elizabeth C. Hirschman

Journal of Public Policy & Marketing

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Research article

First published 2008-12

Consumers' Perception of the Creativity of Advertisements: Development of a Valid Measurement Scale

Maria Mercanti-Guérin

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2007-8

Thinking inside the Box: Why Consumers Enjoy Constrained Creative Experiences

Darren W. Dahl, C. Page Moreau

Journal of Marketing Research

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Research article

First published 2021-2

Spot-On Creativity: Creativity Biases and Their Differential Effects on Consumer Responses in (Non-)Real-Time Marketing

Komala Mazerant, Lotte M. Willemsen, Peter C. Neijens [...]

Journal of Interactive Marketing

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Research article

First published 2020-11

Tiers and Fears: An Investigation of the Impact of City Tiers and Uncertainty Avoidance on Chinese Consumer Response to Creative Advertising

Julie Bilby, Mike Reid, Linda Brennan [...]

Australasian Marketing Journal

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Research article

First published 1991-8

Consumer personality characteristics can help guide marketing and creative strategies

Linda F. Alwitt

Journal of Interactive Marketing

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