Sage Journals: Discover world-class research

Retricted access

Research article

First published 2019-6

It’s Raining Complaints! How Weather Factors Drive Consumer Comments and Word-of-Mouth

Milos Bujisic, Vanja Bogicevic, H. G. Parsa [...]

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2026-3

Travel Influencer Marketing: How Comment Moderation Affects Generation Z Consumers

Rui Guo, Yuchen Wang, Mengmeng Song

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2022-2

Value Creation (vs Value Destruction) as an Unintended Consequence of Negative Comments on [Innocuous] Brand Social Media Posts

Lauren I. Labrecque, Ereni Markos, Mujde Yuksel [...]

Journal of Interactive Marketing

Retricted access

Research article

First published 2023-11-04

Research on consumer negative comment behavior based on social support on social commerce platforms

Ru Wang, Kexin Peng, Fang Liu [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Retricted access

Research article

First published 2019-3

Mapping brand similarities: Comparing consumer online comments versus survey data

Marco Vriens, Song Chen, Chad Vidden

International Journal of Market Research

Retricted access

Research article

First published 2012-2

Consumers,creators or commentators?

Andrew Prescott

Arts and Humanities in Higher Education

Retricted access

Research article

First published 2024-11

No Comments (from You): Understanding the Interpersonal and Professional Consequences of Disabling Social Media Comments

Michelle E. Daniels, Freeman Wu

Journal of Marketing

Retricted access

Research article

First published 2022-2

Sarcastic or Assertive: How Should Brands Reply to Consumers’ Uncivil Comments on Social Media in the Context of Brand Activism?

Juliana Moreira Batista, Lucia S. G. Barros, Fabricia V. Peixoto [...]

Journal of Interactive Marketing

Retricted access

Research article

First published 2026

Framing a national champion: Media narratives,Brand Nationalism,and public sentiment online

Ngo Thaiduong

Media International Australia

Retricted access

Research article

First published 1965-4

Further Pursuit of the Dissonant Consumer: A Comment

James F. Engel

Journal of Marketing

Search results