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Articles (221)

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1-10 of 221 results for consumer co-production

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Select article: Co-creation in new product development: Which drivers of consumer participation?

Open access

Research article

First published 2020

Co-creation in new product development: Which drivers of consumer participation?

Marco Mandolfo, Shan Chen, Giuliano Noci

International Journal of Engineering Business Management

Select article: Consumer Co-Creation: An Opportunity to Humanise the New Product Development Process

Retricted access

Research article

First published 2017

Consumer Co-Creation: An Opportunity to Humanise the New Product Development Process

Deborah Lynn Roberts, William Darler

International Journal of Market Research

Select article: From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication ☆

Retricted access

Research article

First published 2014-5

From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication ☆

Todd J. Bacile, Christine Ye, Esther Swilley

Journal of Interactive Marketing

Select article: Opportunism in Co-Production: Implications for Value Co-Creation

Retricted access

Research article

First published 2010-11

Opportunism in Co-Production: Implications for Value Co-Creation

Burçak Ertimur, Alladi Venkatesh

Australasian Marketing Journal

Select article: Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes

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Other

First published 2011-9

Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes

Bernard Cova, Daniele Dalli, Detlev Zwick

Marketing Theory

Select article: Reconceptualizing Service Productivity: A Holistic Measurement Framework

Retricted access

Research article

First published 2025

Reconceptualizing Service Productivity: A Holistic Measurement Framework

Tor W. Andreassen

Journal of Service Research

Select article: Stimulating consumer community creation through a co-design approach

Retricted access

Research article

First published 2020-3

Stimulating consumer community creation through a co-design approach

Pia Storvang, Anders Haug, Bang Nguyen

International Journal of Market Research

Select article: Socializing to Co-Produce

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Other

First published 2013-11

Socializing to Co-Produce

Lin Guo, Eric J. Arnould, Thomas W. Gruen [...]

Journal of Service Research

Select article: The Production of Hospitable Space: Commercial Propositions and Consumer Co-Creation in a Bar Operation

Retricted access

Research article

First published 2009-11

The Production of Hospitable Space: Commercial Propositions and Consumer Co-Creation in a Bar Operation

Peter Lugosi

Space and Culture

Select article: Cocreation is chaotic: What it means for marketing when no one has control

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Other

First published 2011-9

Cocreation is chaotic: What it means for marketing when no one has control

Dan Fisher, Scott Smith

Marketing Theory

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