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Articles (2398)

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1-10 of 2398 results for consumer choice

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Select article: Choice,calculation,and consumer empowerment

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Research article

First published 2026-3

Choice,calculation,and consumer empowerment

Mikkel Nøjgaard, Domen Bajde, Nil Özçağlar-Toulouse [...]

Marketing Theory

Select article: The consumer attention deficit syndrome: Consumer choices in complex markets

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Research article

First published 2012-6

The consumer attention deficit syndrome: Consumer choices in complex markets

Lisbet Berg, Åse Gornitzka

Acta Sociologica

Select article: Consumer choice and satisfaction in supported employment

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Research article

First published 1996-1

Consumer choice and satisfaction in supported employment

Wendy Parent

Journal of Vocational Rehabilitation

Select article: Tariff Choice with Consumer Learning and Switching Costs

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Research article

First published 2011-8

Tariff Choice with Consumer Learning and Switching Costs

Ronald L. Goettler, Karen Clay

Journal of Marketing Research

Select article: Using EEG to Predict Consumers’ Future Choices

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Research article

First published 2015-8

Using EEG to Predict Consumers’ Future Choices

Ariel Telpaz, Ryan Webb, Dino J. Levy

Journal of Marketing Research

Select article: Preference Dynamics in Sequential Consumer Choice with Defaults

Open access

Research article

First published 2020-12

Preference Dynamics in Sequential Consumer Choice with Defaults

Bas Donkers, Benedict G.C. Dellaert, Rory M. Waisman [...]

Journal of Marketing Research

Select article: Assortment Size and Option Attractiveness in Consumer Choice among Retailers

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Research article

First published 2009-6

Assortment Size and Option Attractiveness in Consumer Choice among Retailers

Alexander Chernev, Ryan Hamilton

Journal of Marketing Research

Select article: Unbundling Ethical Consumer Choice: A Configurational Analysis With a Framing Experiment

Open access

Research article

First published 2025-11

Unbundling Ethical Consumer Choice: A Configurational Analysis With a Framing Experiment

Leena Lankoski, Sari Ollila

Business & Society

Select article: Consumer Choice Models and Estimation: A Review and Extension

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Research article

First published 2022-02

Consumer Choice Models and Estimation: A Review and Extension

Qi Feng, J. George Shanthikumar, Mengying Xue

Production and Operations Management

Select article: Rational Inattention as an Empirical Framework for Discrete Choice and Consumer-Welfare Evaluation

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Research article

First published 2023-4

Rational Inattention as an Empirical Framework for Discrete Choice and Consumer-Welfare Evaluation

Joonhwi Joo

Journal of Marketing Research

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