Sage Journals: Discover world-class research

Open access

Research article

First published 2023-6

Analysis of Impulse Buying Behaviour of Consumer During COVID-19: An Empirical Study

Shaifali Chauhan, Richa Banerjee, Vishal Dagar

Millennial Asia

Retricted access

Research article

First published 2018-1

Impact of Celebrity Endorsement on Consumer Buying Behaviour in the State of Goa

Karuna Krishna Gauns, Subhash Kizhakanveatil Bhaskaran Pillai, Kaustubh Kamat [...]

IIM Kozhikode Society & Management Review

Retricted access

Research article

First published 2021-10

Structural Equation Modelling of Properties That Trigger Purchaser’s Confidence in Acquisition of Products and Consumer’s Brand Choice in Rural Areas

Akansha Madan

International Journal of Rural Management

Retricted access

Research article

First published 2023-10

RETRACTED: Stimulus organism response model based analysis on consumers’ online impulse buying behavior

Beilei Liu, Mengmeng Song, Guanhua Yang [...]

International Journal of Electrical Engineering & Education

Retricted access

Research article

First published 2010-10

An Analysis of Buying Behavior of Rural and Urban Consumer in Sagar District with Reference to Utility Pattern of Mobile Phone

Anil Mishra

Asia-Pacific Journal of Management Research and Innovation

Retricted access

Research article

First published 2014-9

Styles,Affecting the Consumer Buying Behavior in the Men’s Casual Wear Market in India- Hypothesis Testing and Factor Analysis

Sougata Banerjee, Nishtha Agarwal

Abhigyan

Retricted access

Research article

First published 2024-7

Analysing the Moderating Effects of Product Involvement and Endorsement Type on Consumer Buying Behaviour: An Empirical Study on Youth Perspective

Chandan Andanesh Chavadi, Monika Sirothiya, Vishwanatha M.R. [...]

IIM Kozhikode Society & Management Review

Retricted access

Research article

First published 2022

Sentiment Analysis for Car Buying in a Post-COVID World

Pinaki Dasgupta, Aishwarya Banerjee, Rajiv Gusain [...]

Global Business Review

Retricted access

Research article

First published 2024

Examining Psychological Moderators on Factors Affecting Consumers’ Impulse Buying in Organised Retail Stores

Deependra Singh, Naval Bajpai, Utkal Khandelwal

Journal of Creative Communications

Retricted access

Research article

First published 2017-6

Looking through the Glass of Indian Culture: Consumer Behaviour in Modern and Postmodern Era

Varisha Rehman

Global Business Review

Search results