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Research article

First published 2020-10

Role of Brand Love and Consumers’ Demographics in Building Consumer–Brand Relationship

Shahid Nawaz, Yun Jiang, Faizan Alam [...]

Sage Open

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Research article

First published 2022-10

Brand Pride in Consumer–Brand Relationships: Towards a Conceptual Framework

Subarna Nandy, Neena Sondhi

Global Business Review

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Research article

First published 2019-11

Brand Attribute Associations,Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions

Naser Pourazad, Lara Stocchi, Vipul Pare

Australasian Marketing Journal

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Research article

First published 2017-6

Beyond Brand Personality: Building Consumer–Brand Emotional Relationship

Imene Becheur, Oula Bayarassou, Hela Ghrib

Global Business Review

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Research article

First published 2010-9

Brands Considered as “Nostalgic”: Consequences on Attitudes and Consumer-brand Relationships

Aurélie Kessous, Elyette Roux

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2009-9

Betrayed by the Buzz? Covert Content and Consumer–Brand Relationships

Christy Ashley, Hillary A. Leonard

Journal of Public Policy & Marketing

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Research article

First published 2021-9

They’re Just Not That into You: How to Leverage Existing Consumer–Brand Relationships Through Social Psychological Distance

Scott Connors, Mansur Khamitov, Matthew Thomson [...]

Journal of Marketing

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Research article

First published 2021-8

The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media

Jameson L. Hayes, Nancy H. Brinson, Gregory J. Bott [...]

Journal of Interactive Marketing

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Research article

First published 2020-3

Sport Brands: Brand Relationships and Consumer Behavior

Thilo Kunkel, Rui Biscaia

Sport Marketing Quarterly

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Other

First published 2009-03

Brands as relationship facilitators in consumer markets

Cleopatra Veloutsou

Marketing Theory

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