Sage Journals: Discover world-class research

Retricted access

Review article

First published 2023

Evolution of Consumer Brand Engagement in Past Two Decades: A Systematic Analysis

Pritha Nasery Ubgade, Sujata Joshi

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 2023-2

How Online Incivility Affects Consumer Engagement Behavior on Brands’ Social Media

Jeremy S. Wolter, Todd J. Bacile, Pei Xu

Journal of Service Research

Open access

Research article

First published 2021-1

Mapping methods of research on consumer engagement with brands on social media: A literature review

Petra Audy Martínek

Methodological Innovations

Retricted access

Research article

First published 2023-11

A Bibliometric Analysis of Brand Value Co-creation and Consumer Engagement

Simra Mujahid, Sujata Khandai, Umashankar Venkatesh

Journal of Creating Value

Retricted access

Research article

First published 2014-5

Consumer Brand Engagement in Social Media: Conceptualization,Scale Development and Validation

Linda D. Hollebeek, Mark S. Glynn, Roderick J. Brodie

Journal of Interactive Marketing

Retricted access

Research article

First published 2025

Enhancing Consumer Social Media Brand Engagement: An Examination of the Interactive Influence of Perceived Utilitarian and Hedonic Benefit

Re-an Müller, Isaac Sewornu Coffie, Natasha de Klerk [...]

Business Perspectives and Research

Open access

Research article

First published 2023

LGBTQ Consumers’ Engagement and Attitudes Toward Online Brand Communities within the Cosmetics Industry

Cassius Coetzee, Marike Venter de Villiers, Tinashe Chuchu

Global Business Review

Retricted access

Research article

First published 2026-2

How Does Brand-Generated Content Engage Consumers? A Study on Fashion Brands’ Instagram Data

Xiaoru Gao, S. Chan Choi, Sunghoon Kim [...]

Journal of Interactive Marketing

Retricted access

Review article

First published 2023-12

Consumer brand engagement: Socio-cultural perspective and research avenues

Monica C Scarano, Fatima Regany, Nil Özçaglar-Toulouse

Recherche et Applications en Marketing (English Edition)

Retricted access

Research article

First published 2023-11

A Multimodal Emotion Perspective on Social Media Influencer Marketing: The Effectiveness of Influencer Emotions,Network Size,and Branding on Consumer Brand Engagement Using Facial Expression and Linguistic Analysis

Steven Holiday, Jameson L. Hayes, Haseon Park [...]

Journal of Interactive Marketing

Search results