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Research article

First published 1976-8

Cognitive Dissonance and Consumer Behavior: A Review of the Evidence

William H. Cummings, M. Venkatesan

Journal of Marketing Research

Retricted access

Research article

First published 1969-10

Can Cognitive Dissonance Theory Explain Consumer Behavior?

Sadaomi Oshikawa

Journal of Marketing

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Research article

First published 1998-07

Why Don’t Some People Complain? A Cognitive-Emotive Process Model of Consumer Complaint Behavior

Nancy Stephens, Kevin P. Gwinner

Journal of the Academy of Marketing Science

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Research article

First published 2012-11

Interactivity in Brand Web Sites: Cognitive,Affective,and Behavioral Responses Explained by Consumers’ Online Flow Experience

Guda van Noort, Hilde A.M. Voorveld, Eva A. van Reijmersdal

Journal of Interactive Marketing

Retricted access

Research article

First published 1965-10

Cognitive Dissonance and Consumer Behavior

Harold H. Kassarjian, Joel B. Cohen

California Management Review

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Research article

First published 2008-09

The Best of Times is Now

Glen Brodowsky, Neil Granitz, Beverlee Anderson

Time & Society

Retricted access

Research article

First published 2022-3

Option framing for upselling tourism services: Does cognitive availability prevent irrational choices?

Verônica Feder Mayer, Glauber Eduardo de Oliveira Santos, Osiris Ricardo Bezerra Marques

Tourism Economics

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Book review

First published 1973-10

Book Review: Consumer Choice Behavior—A Cognitive Theory

Alan B. Flaschner

Journal of Marketing

Retricted access

Research article

First published 1958-1

Motivation,Cognition,Learning—Basic Factors in Consumer Behavior

James A. Bayton

Journal of Marketing

Open access

Research article

First published 2022

Consumer perspectives on acceptability of trauma-focused cognitive behavioral therapy in Tanzania and Kenya: A mixed methods study

Shannon Dorsey, Christopher F Akiba, Noah S Triplett [...]

Implementation Research and Practice

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