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Research article

First published 2019-7

Individual Cultural Values and Consumer Animosity: Chinese Consumers’ Attitude Toward American Products

Kashmala Latif, Abdul Hameed Pitafi, Muhammad Yousaf Malik [...]

Sage Open

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Research article

First published 2019-6

Personality Traits,Consumer Animosity,and Foreign Product Avoidance: The Moderating Role of Individual Cultural Characteristics

Leonidas C. Leonidou, Olga Kvasova, Paul Christodoulides [...]

Journal of International Marketing

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Research article

First published 2014-3

Consumer Animosity,Country of Origin,and Foreign Entry-Mode Choice: A Cross-Country Investigation

Cher-Min Fong, Chun-Ling Lee, Yunzhou Du

Journal of International Marketing

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Research article

First published 2017-9

Old Country Passions: An International Examination of Country Image,Animosity,and Affinity among Ethnic Consumers

Nicolas Papadopoulos, Alia El Banna, Steven A. Murphy

Journal of International Marketing

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Research article

First published 2025-7

Unveiling the impact of consumer animosity and risk perception on tourists’ decision-making

Yeongbae Choe

Journal of Vacation Marketing

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Research article

First published 2010-10

A Structural Equation Analysis of the Animosity Model of Foreign Product Purchase in Egypt

Mohamed M. Mostafa

Global Business Review

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Research article

First published 2005-7

An Empirical Investigation of The Role of Animosity and Affinity in Attitude Towards Foreign Goods

Anupam Bawa

Metamorphosis: A Journal of Management Research

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Research article

First published 2025-12

Corporate Sociopolitical Activism and Language Strategies for Mitigating Animosity in a Host Country

Yongzhi Gong, Xiaofei Tang, En-Chung Chang [...]

Journal of International Marketing

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Research article

First published 2019-2

Marketing to Tourists from Unfriendly Countries: Should We Even Try?

Svetlana Stepchenkova, Lijuan Su, Elena Shichkova

Journal of Travel Research

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Research article

First published 2020-11

The Influence of Animosity,Ethnocentric Tendencies,and National Attachment on Tourists’ Decision-Making Processes during International Conflicts

Svetlana Stepchenkova, Xiangyi Dai, Andrei P. Kirilenko [...]

Journal of Travel Research

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