Search results: Sage Journals

Open accessResearch articleFirst published July, 2023

When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account

Alessandro Biraglia, Christoph Fuchs, Elisa Maira [...]

Journal of Marketing

Restricted accessResearch articleFirst published January, 1991

Keith B. Murray

Journal of Marketing

Restricted accessResearch articleFirst published June, 2016

Jagwinder Singh, Shivani Saini

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published December, 2019

Baojun Jiang, Lin Tian, Bo Zhou

Journal of Marketing Research

Restricted accessResearch articleFirst published January, 1994

Nora M. MacDonald, Ranjit K. Majumder, Pisnu Bua-Iam

Clothing and Textiles Research Journal

Restricted accessResearch articleFirst published October, 2014

Kyunghwa Chung, Chorong Youn, Yuri Lee

Clothing and Textiles Research Journal

Restricted accessResearch articleFirst published June, 1992

Sally Francis, Leslie Davis Burns

Clothing and Textiles Research Journal

Restricted accessResearch articleFirst published October, 2021

Akansha Madan

International Journal of Rural Management

Restricted accessBook reviewFirst published February, 1978

Eric Langeard

Journal of Marketing Research

Restricted accessResearch articleFirst published May, 2020

Wilson Bastos

Journal of Interactive Marketing