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Articles (351)

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1-10 of 351 results for consumer acquisition

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Select article: When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account

Open access

Research article

First published 2023-7

When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account

Alessandro Biraglia, Christoph Fuchs, Elisa Maira [...]

Journal of Marketing

Select article: A Test of Services Marketing Theory: Consumer Information Acquisition Activities

Retricted access

Research article

First published 1991-1

A Test of Services Marketing Theory: Consumer Information Acquisition Activities

Keith B. Murray

Journal of Marketing

Select article: Managing Consumer Loyalty through Acquisition,Retention and Experience Efforts: An Empirical Study on Service Consumers in India

Retricted access

Research article

First published 2016-6

Managing Consumer Loyalty through Acquisition,Retention and Experience Efforts: An Empirical Study on Service Consumers in India

Jagwinder Singh, Shivani Saini

Vision: The Journal of Business Perspective

Select article: Competition of Content Acquisition and Distribution Under Consumer Multipurchase

Retricted access

Research article

First published 2019-12

Competition of Content Acquisition and Distribution Under Consumer Multipurchase

Baojun Jiang, Lin Tian, Bo Zhou

Journal of Marketing Research

Select article: Apparel Acquisition for Consumers with Disabilities: Purchasing Practices and Barriers to Shopping

Retricted access

Research article

First published 1994-01

Apparel Acquisition for Consumers with Disabilities: Purchasing Practices and Barriers to Shopping

Nora M. MacDonald, Ranjit K. Majumder, Pisnu Bua-Iam

Clothing and Textiles Research Journal

Select article: The Influence of Luxury Brands’ Cross-Border Acquisition on Consumer Brand Perception

Retricted access

Research article

First published 2014-10

The Influence of Luxury Brands’ Cross-Border Acquisition on Consumer Brand Perception

Kyunghwa Chung, Chorong Youn, Yuri Lee

Clothing and Textiles Research Journal

Select article: Effect of Consumer Socialization on Clothing Shopping Attitudes,Clothing Acquisition,and Clothing Satisfaction

Retricted access

Research article

First published 1992-06

Effect of Consumer Socialization on Clothing Shopping Attitudes,Clothing Acquisition,and Clothing Satisfaction

Sally Francis, Leslie Davis Burns

Clothing and Textiles Research Journal

Select article: Structural Equation Modelling of Properties That Trigger Purchaser’s Confidence in Acquisition of Products and Consumer’s Brand Choice in Rural Areas

Retricted access

Research article

First published 2021-10

Structural Equation Modelling of Properties That Trigger Purchaser’s Confidence in Acquisition of Products and Consumer’s Brand Choice in Rural Areas

Akansha Madan

International Journal of Rural Management

Select article: Book Review: The Acquisition of Consumer Durables: A Cross-Sectional Investigation

Retricted access

Book review

First published 1978-2

Book Review: The Acquisition of Consumer Durables: A Cross-Sectional Investigation

Eric Langeard

Journal of Marketing Research

Select article: “Speaking of Purchases”: How Conversational Potential Determines Consumers’ Willingness to Exert Effort for Experiential versus Material Purchases

Retricted access

Research article

First published 2020-5

“Speaking of Purchases”: How Conversational Potential Determines Consumers’ Willingness to Exert Effort for Experiential versus Material Purchases

Wilson Bastos

Journal of Interactive Marketing

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