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Open access

Research article

First published 2024-4

How Automotive 3D Interactive Display Marketing Affects Consumers’ Intention to Buy Cars

Chao Gao, Feng Wang, Ming Zhang

Sage Open

Retricted access

Research article

First published 1996-3

The Importance of Consumer Market Interactions as a Form of Social Support for Elderly Consumers

Yong-Soon Kang, Nancy M. Ridgway

Journal of Public Policy & Marketing

Retricted access

Research article

First published 2019-3

Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods

Florian Dost, Ulrike Phieler, Michael Haenlein [...]

Journal of Marketing

Retricted access

Research article

First published 2007-7

Fuzzy rule base for consumer trustworthiness in Internet marketing: An interactive fuzzy rule classification approach

Chandan Chakraborty, Debjani Chakraborty

Intelligent Data Analysis: An International Journal

Retricted access

Other

First published 1998-12

Interaction of Science,Labeling,and Consumer Information in the Nutraceutical Market*

Kenneth D. Fisher

Journal of Medicinal Food

Retricted access

Research article

First published 2010-12

When Good Cheer Goes Unrequited: How Emotional Receptivity Affects Evaluation of Expressed Emotion

Yih Hwai Lee, Elison ai Ching Lim

Journal of Marketing Research

Retricted access

Research article

First published 2026-3

Marketplace Sovereignty Under Threat: A Research Curation on Marketplace Actors in Turbulent Times

Gülen Sarial-Abi, Aulona Ulqinaku

Journal of International Marketing

Retricted access

Research article

First published 2025-5-11

Augmented reality in modern marketing: The ultimate solution to engage the digitally overwhelmed,budget-conscious audience?

Sridevi Gopakumar, Madhava Priya Dananjayan

Journal of Information Technology Teaching Cases

Open access

Research article

First published 2026-1

Understanding Young Consumers’ Interaction with Recycled Packaging: Strategic Insights for Green Marketing Communication

Tuan Hai Nguyen

Sage Open

Open access

Research article

First published 2023-7

A downstream social norms approach for curtailing e-cigarette waste: Promising social marketing interventions from consumer interactions

Roy Malon Shamhuyenhanzva, Asphat Muposhi, Delight Rufaro Hungwe

Waste Management & Research: The Journal for a Sustainable Circular Economy

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