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Research article

First published 2007-9

Building Strong Condition Brands

Reinhard Angelmar, Sarah Angelmar, Liz Kane

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2019-12

Why Does George Clooney Make Coffee Sexy? The Case for Attribute Conditioning

Christian Unkelbach, Fabia Högden

Current Directions in Psychological Science

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Research article

First published 2009-11

Valuing Branded Businesses

Natalie Mizik, Robert Jacobson

Journal of Marketing

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Research article

First published 2016-9

The liminality of branding

Bernadette Loacker, Katie Rose Sullivan

Marketing Theory

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Research article

First published 1984-11

Predicting Choice Shares under Conditions of Brand Interdependence

Wagner A. Kamakura, Rajendra K. Srivastava

Journal of Marketing Research

Free access

Research article

First published 2012-3

Analysis of ergonomics conditions of a brand of mattress and pillows. University-Industry project,Medellín - Colombia

Luz M. Sáenz Zapata, Ana María L. Arias, Emilio C. Guzmán [...]

WORK: A Journal of Prevention,Assessment & Rehabilitation

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Research article

First published 2024-7

Parkinson's Disease Psychosis and the Marketing of Pimavanserin

Daisy Daeschler, Adriane Fugh-Berman

International Journal of Social Determinants of Health and Health Services

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Research article

First published 2020-10

State-Dependent Demand Estimation with Initial Conditions Correction

Andrey Simonov, Jean-Pierre Dubé, Günter Hitsch [...]

Journal of Marketing Research

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Research article

First published 2009-3

Recall of Brand Placement in Movies: Interactions between Prominence and Plot Connection in Real Conditions of Exposure

Jean-Marc Lehu, Étienne Bressoud

Recherche et Applications en Marketing (English Edition)

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Book review

First published 2012-6

Book Review: Alta Gracia: Branding Decent Work Conditions. Will College Loyalty Embrace “Living Wage” Sweatshirts?

Cameron Duncan

Labor Studies Journal

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