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Articles (191)

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1-10 of 191 results for computational advertising

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Select article: Computer-Mediated Advertising as a Correlate of Buying Behavior Among Youths From South-East Nigeria

Open access

Research article

First published 2020-7

Computer-Mediated Advertising as a Correlate of Buying Behavior Among Youths From South-East Nigeria

Chika Euphemia Asogwa

Sage Open

Select article: Teaching Ad Tech: Assessing Collaborative Teaching in an Advertising,Computer Science and Design Course

Retricted access

Research article

First published 2017-11

Teaching Ad Tech: Assessing Collaborative Teaching in an Advertising,Computer Science and Design Course

Jay Newell, Wallapak Tavanapong, Sherry Berghefer

Journal of Advertising Education

Select article: Advertising in pervasive computing age: Understanding the lifestyles of the new middle class in emerging markets

Retricted access

Research article

First published 2021-04-12

Advertising in pervasive computing age: Understanding the lifestyles of the new middle class in emerging markets

Wenhua Li, Jiaxin Xiao

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Select article: Teaming Up with Technology Developers in STEM: A Capstone Advertising Campaign Course Collaborations with Engineering and Computer Science

Retricted access

Research article

First published 2023-5

Teaming Up with Technology Developers in STEM: A Capstone Advertising Campaign Course Collaborations with Engineering and Computer Science

Adam Wagler

Journal of Advertising Education

Select article: Computer Models in Advertising Media Selection

Retricted access

Other

First published 1968-11

Computer Models in Advertising Media Selection

Dennis H. Gensch

Journal of Marketing Research

Select article: The Effects of Digitally Enhanced Photos on Product Evaluation and Young Girls' Self-Esteem

Retricted access

Research article

First published 2011-12

The Effects of Digitally Enhanced Photos on Product Evaluation and Young Girls' Self-Esteem

Adilson Borges

Recherche et Applications en Marketing (English Edition)

Select article: Students' Computer Skills and Advertising Course Performance

Retricted access

Research article

First published 1998-3

Students' Computer Skills and Advertising Course Performance

Louisa Ha, Fred Beard, Roy Kelsey

Journalism & Mass Communication Educator

Select article: A Computer Simulation Model for Selecting Advertising Schedules

Retricted access

Other

First published 1969-5

A Computer Simulation Model for Selecting Advertising Schedules

Dennis H. Gensch

Journal of Marketing Research

Select article: Computer Simulation and an Interdisciplinary Approach for Advertising and Public Relations Courses

Retricted access

Research article

First published 1999-5

Computer Simulation and an Interdisciplinary Approach for Advertising and Public Relations Courses

Ronald J. Elcombe, James W. Bovinet

Journal of Advertising Education

Select article: Teachers of Advertising Media Courses Describe Techniques,Show Computer Applications

Retricted access

Research article

First published 1988-12

Teachers of Advertising Media Courses Describe Techniques,Show Computer Applications

Kent M. Lancaster, Thomas C. Martin

Journalism & Mass Communication Educator

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