Computer Simulation and an Interdisciplinary Approach for Advertising and Public Relations Courses

Alpert F. (1995). Using Executive Briefing in Marketing Simulations. Marketing Education Review, 5(Spring), 25–32.

Alpert R. (1993). Large-Scale Simulation in Marketing Education. Journal of Marketing Education, 15(Summer), 30–35.

Bovinet J. W. (1992). Retsim: A Retail Simulation with a Small Business Perspective. Minneapolis/St. Paul, MN: West Publishing Company.

Bovinet J. W. (1994). Decision Time! A Marketing Simulation. La Crosse, WI: Coulee Region Publications.

Bovinet J. W. (1998). Synergy: A Comprehensive Game of Marketing: Unpublished.

Cohen K. J. , & Rhenman E. (1961). The Role of Management Games in Education and Research. Management Science, 7(July), 131–166.

Gentry J. W. , Burns A. C. , & Fritzsche D. J. (1993). Administration Issues in the Use of Computer Simulation Games. Marketing Education Review, 3(Spring), 26–32.

Graham R. G. , & Gary C. F. (1969). Business Game Handbook. New York: American Management Association.

Green P. E. , Robinson P. J. , & Fitzroy P. T. (1967). Experiments on the Value of Information in Simulated Marketing Environments. Boston: Allyn and BAcon, Inc.

Hutchings P. , & Wutzdorff A. (1988). Experiential Learning Across the Curriculum: Assumptions and Principles. Knowing and Doing: Learning Through Experience. Yound R. E. , & Eble K. E. (eds.), San Francisco: Jossey-Bass Inc.

Kanter R. (1983). The Change Masters. New York: Simon & Schuster.

LaFauci H. M. , & Richter P. E. (1970). Team Teaching at the College Level. New York: Pergamon Press.

Larrech J. C. (1987). On Simulations in Business Education and Research. Journal of Business Research, 15, 559–571.

Martin D. , & Coons . (1996). Media Flight Plan III.

McRaith J. F. , & Goeldner C. R. (1962). A Survey of Marketing Games. Journal of Marketing, 26(July), 69–72.

National Institute of Education. (1984). Involvement in Learning: Realizing the Potential of American Higher Education.

Newell W. H. (1983). The Role of Interdisciplinary Programs. Liberal Education, 69, 245–255.

Ramocki S. P. (1993). A New Model to Implement Marketing Education. Marketing Education Review, 3(Spring), 18–23.

Shim J. K. (1978). Management Game Simulation: Survey and New Direction. University of Michigan Business Review, 30(May), 26–29.