Sage Journals: Discover world-class research

Retricted access

Research article

First published 2019-9

Typology of advertising music components and consumers’ responses to the brand

Alice Zoghaib

Recherche et Applications en Marketing (English Edition)

Retricted access

Research article

First published 2009-10

When Should Original Equipment Manufacturers Use Branded Component Contracts with Suppliers?

Mrinal Ghosh, George John

Journal of Marketing Research

Retricted access

Research article

First published 2014-6

On a methodology for component selection in modular branding: An industrial pilot study

Fredrik Borjesson, Robert Fancher, Ulf Sellgren

Concurrent Engineering

Open access

Research article

First published 2023-4

Reflective-Formative Hierarchical Component Model for Characteristic-Adoption Model

Stany Wee Lian Fong, Hishamuddin bin Ismail, Tan Pei Kian

Sage Open

Retricted access

Research article

First published 2021-08-11

Two-parameter KNN algorithm and its application in recognition of brand rice

Siyu Zhu, Chongnan He, Mingjuan Song [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Free access

Research article

First published 2017-11-15

Measuring brand awareness as a component of eating habits in children: The development of the IBAI questionnaire in Georgia

Maria Gabriella Vecchio, Irakli L. Rtskhladze, Giulia Lorenzoni [...]

Mediterranean Journal of Nutrition and Metabolism

Retricted access

Research article

First published 2020-12

Ingredient Branding: A Differentiation Strategy for the Commoditized World

Tapish Panwar, Kalim Khan

Paradigm: A Management Research Journal

Retricted access

Research article

First published 2017-10

Evaluation of the relationship between brand measures and customer satisfaction by using data mining techniques

Amir Ahmad

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Retricted access

Research article

First published 1995-1

Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity

Vicki Lane, Robert Jacobson

Journal of Marketing

Retricted access

Research article

First published 2008-6

Measuring Customer Based Brand Equity Using Hierarchical Bayes Methodology

Ashish Sinha, Nicholas J Ashill, Aaron Gazley

Australasian Marketing Journal

Search results