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First published 2017-4

Examining the Complementary Effect of Political Networking Capability With Absorptive Capacity on the Innovative Performance of Emerging-Market Firms

Masaaki Kotabe, Crystal X. Jiang, Janet Y. Murray

Journal of Management

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Research article

First published 2010-6

Marketing Complementary Foods and Supplements in Burkina Faso,Madagascar,and Vietnam: Lessons Learned from the Nutridev Program

Olivier Bruyeron, Mirrdyn Denizeau, Jacques Berger [...]

Food and Nutrition Bulletin

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Research article

First published 2000

Social Marketing of Processed Complementary Foods

Imran Zafar

Food and Nutrition Bulletin

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Research article

First published 2021-5

Applications of business intelligence and marketing analytics in the complementary and alternative medicine industry

Kessara Kanchanapoom, Jongsawas Chongwatpol

Journal of Information Technology Teaching Cases

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First published 2015-6

Digital loyalty card ‘big data’ and small business marketing: Formal versus informal or complementary?

Christina Donnelly, Geoff Simmons, Gillian Armstrong [...]

International Small Business Journal: Researching Entrepreneurship

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Research article

First published 2014-11

Pricing decisions for complementary products with firm's different market powers in fuzzy environments

Alireza Arshadi Khamseh, Fariba Soleimani, Bahman Naderi

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 1986-3

Complementary inputs and market power

Lindsay Bower

The Antitrust Bulletin

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Research article

First published 2019-08

Cross‐Market Integration and Sabotage

Hong Guo, Yabing Jiang, Arthur Lim [...]

Production and Operations Management

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Research article

First published 2025-12

Competing and complementary strategic signals: The versatile relationship between CDO appointments and companies’ stock market value

Katharina Drechsler, Heinz-Theo Wagner, Tim Weitzel

Journal of Information Technology

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Research article

First published 2023-9

Knowledge Coupling and Organizational Resilience: The Moderating Effect of Market Orientation

Dong Wu, Tanfei Liu, Wen Yang [...]

Science,Technology and Society

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