Search results: Sage Journals

Restricted accessResearch articleFirst published September, 2020

The priming effect of competitor product information on advertising creativity

Mark Brown, Roop Bhadury, Nitin Bansal [...]

International Journal of Market Research

Restricted accessResearch articleFirst published October, 1993

Bijel H. Desai, David Bawden

Journal of Information Science

Restricted accessResearch articleFirst published July, 1989

Gail L Fann, Larry R. Smeltzer

Entrepreneurship Theory and Practice

Restricted accessResearch articleFirst published May, 1996

J. Scott Armstrong, Fred Collopy

Journal of Marketing Research

Restricted accessResearch articleFirst published June, 1999

Olivia Freeman

Business Information Review

Restricted accessResearch articleFirst published February, 1997

A. Mullen, M. Blunck, E. Kalbfleisch [...]

Journal of Information Science

Restricted accessResearch articleFirst published August, 2024

Tian Li, Huajiang Luo, Weixin Shang

Production and Operations Management

Restricted accessResearch articleFirst published January, 1974

John E. Swan, Robert A. Peterson

Journal of the Academy of Marketing Science

Restricted accessResearch articleFirst published June, 2002

Arthur Weiss

Business Information Review

Restricted accessResearch articleFirst published December, 2014

Maddy Marley

Business Information Review