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Research article

First published 1991-10

Reading Theory and Persuasive Business Communications: Guidelines for Writers

Nancy Roundy Blyler

Journal of Technical Writing and Communication

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Research article

First published 1990-1

Believability and Attitudes toward Alcohol Warning Label Information: The Role of Persuasive Communications Theory

J. Craig Andrews, Richard G. Netemeyer, Srinivas Durvasula

Journal of Public Policy & Marketing

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Research article

First published 2025-7

Influential and Worthy: A Video-centric Exploration of Travel Influencers’ Value Chain Logic

Siqi Guo, Ning Deng, Zeya He

Journal of Travel Research

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Book review

First published 1975-5

Book Review: A Search for Wholeness: Persuasion: The Theory and Practice of Manipulative Communication

Harold D. Lasswell

Journal of Marketing Research

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Introduction

First published 1986-01

The Theoretical Bases of Persuasion: A Critical Introduction

Annette N. Shelby

International Journal of Business Communication

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Other

First published 1972-07

George N. Gordon. Persuasion: The Theory and Practice of Manipulative Communication. Pp. ix,558. New York: Hastings House,1971. $16.50. Paperbound,$10.00

Edward L. Bernays

The ANNALS of the American Academy of Political and Social Science

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Research article

First published 1991-10

Why is Information Asymmetrical?

F. G. BAILEY

Rationality and Society

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Research article

First published 1973-01

The Effects of Persuasive Communication On Attitudes of Smokers and Non-Smokers of Cigarettes

Edwin C. Hackleman

International Journal of Business Communication

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Research article

First published 2007-9

The Impact of Vulnerability to and Severity of a Health Risk on Processing and Acceptance of Fear-Arousing Communications: A Meta-Analysis

Natascha de Hoog, Wolfgang Stroebe, John B. F. de Wit

Review of General Psychology

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Research article

First published 1971-11

Effectiveness of International Propaganda

L. John Martin

The ANNALS of the American Academy of Political and Social Science

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