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1-10 of 445 results for common marketing approach

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Select article: Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms

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Research article

First published 2014-7

Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms

Goutam Challagalla, Brian R. Murtha, Bernard Jaworski

Journal of Marketing

Select article: 'Employment Pools': A Common-Resource Approach to the Labour Market

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Research article

First published 1995-05

'Employment Pools': A Common-Resource Approach to the Labour Market

Casten Von Otter

Economic and Industrial Democracy

Select article: The Commodity Approach in Marketing Research: Is It Really Obsolete?

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Research article

First published 1990-09

The Commodity Approach in Marketing Research: Is It Really Obsolete?

Walter Zinn, Scott D. Johnson

Journal of the Academy of Marketing Science

Select article: Exploring the Commodity Approach in Developing Marketing Theory

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Research article

First published 1969-4

Exploring the Commodity Approach in Developing Marketing Theory

Peter R. Mount

Journal of Marketing

Select article: An Agent-Based Modeling and Simulation Approach to Commodity Markets

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Research article

First published 2019-6

An Agent-Based Modeling and Simulation Approach to Commodity Markets

Gianfranco Giulioni

Social Science Computer Review

Select article: Climate Risk Transmissions to Commodity Markets: Evidence From a Mixed-Frequency Spillover Approach

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Research article

First published 2025

Climate Risk Transmissions to Commodity Markets: Evidence From a Mixed-Frequency Spillover Approach

Ye Chen, Yu Wei, Chunyan Zhou

Evaluation Review

Select article: Crude Oil Volatility Transmission Across Food Commodity Markets: A Multivariate BEKK-GARCH Approach

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Research article

First published 2020-8

Crude Oil Volatility Transmission Across Food Commodity Markets: A Multivariate BEKK-GARCH Approach

M. Thenmozhi, Shipra Maurya

Journal of Emerging Market Finance

Select article: On value and the commons

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Research article

First published 2025-3

On value and the commons

Katharina Bodirsky

Critique of Anthropology

Select article: Marketing Communication-Actions for Commons Care

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Research article

First published 2025-3

Marketing Communication-Actions for Commons Care

Martina Tafuro, Paola Signori, Enrico Marcazzan

Journal of Macromarketing

Select article: To Adapt or Design: An Emerging Market Dilemma for Automakers

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Research article

First published 2019-03

To Adapt or Design: An Emerging Market Dilemma for Automakers

Sreelata Jonnalagedda, Haritha Saranga

Production and Operations Management

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