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Articles (220)

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1-10 of 220 results for commercial TV

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Select article: Triple play,OTT TV,and the Chinese logic of “select commercialization”

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Research article

First published 2021-6

Triple play,OTT TV,and the Chinese logic of “select commercialization”

Jing Wang, Song Sun

Global Media and China

Select article: A multimodal discourse analysis of glocalization and cultural identity in three Indian TV commercials

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Research article

First published 2016-6

A multimodal discourse analysis of glocalization and cultural identity in three Indian TV commercials

Amarendra Kumar Dash, Priyadarshi Patnaik, Damodar Suar

Discourse & Communication

Select article: The Role of TV Commercial Visuals in Forming Memorable and Impressive Destination Images

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Research article

First published 2011-3

The Role of TV Commercial Visuals in Forming Memorable and Impressive Destination Images

Steve Pan

Journal of Travel Research

Select article: Emotional Appeals in Tourism TV Commercials: A Psycho-Physiological Study

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Research article

First published 2019-8

Emotional Appeals in Tourism TV Commercials: A Psycho-Physiological Study

Shanshi Li

Journal of Hospitality & Tourism Research

Select article: TV Channel Search and Commercial Breaks

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Research article

First published 2017-10

TV Channel Search and Commercial Breaks

Song Yao, Wenbo Wang, Yuxin Chen

Journal of Marketing Research

Select article: Constructing Women's Image in TV Commercials

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Research article

First published 2008-01

Constructing Women's Image in TV Commercials

E. Nina–Pazarzi, M. Tsangaris

Indian Journal of Gender Studies

Select article: Recalibrating Policies for Localism in Australia's Commercially Networked Tv Industry

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Research article

First published 2003-8

Recalibrating Policies for Localism in Australia's Commercially Networked Tv Industry

Tim Dwyer

Media International Australia

Select article: Modeling Advertisers’ Willingness to Pay in TV Commercial Slot Auctions

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Research article

First published 2019-11

Modeling Advertisers’ Willingness to Pay in TV Commercial Slot Auctions

Yang Shi, Ying Zhao

Journal of Interactive Marketing

Select article: Making TV Commercials as a Teaching Aid for Cognitive Psychology

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Research article

First published 1992-10

Making TV Commercials as a Teaching Aid for Cognitive Psychology

Scott D. Gronlund, Stephan Lewandowsky

Teaching of Psychology

Select article: Imperatives in voice-overs in British TV commercials: ‘Get this,buy that,taste the other’

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Research article

First published 2014-11

Imperatives in voice-overs in British TV commercials: ‘Get this,buy that,taste the other’

Barry Pennock-Speck, Miguel Fuster-Márquez

Discourse & Communication

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