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Research article

First published 2008-6

A Clusterwise Bilinear Multidimensional Scaling Methodology for Simultaneous Segmentation and Positioning Analyses

Wayne S. Desarbo, Rajdeep Grewal, Crystal J. Scott

Journal of Marketing Research

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Research article

First published 2008-1

Zairen Luo, Huiming Yin

Transportation Research Record: Journal of the Transportation Research Board

Open access

Research article

First published 2021-10

Shuai Yuan, Kim De Roover, Michael Dufner [...]

Social Science Computer Review