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Articles (26)

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1-10 of 26 results for churn/retention

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Select article: Retention Futility: Targeting High-Risk Customers Might be Ineffective

Retricted access

Research article

First published 2018-2

Retention Futility: Targeting High-Risk Customers Might be Ineffective

Eva Ascarza

Journal of Marketing Research

Select article: The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment

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Research article

First published 2016-2

The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment

Eva Ascarza, Raghuram Iyengar, Martin Schleicher

Journal of Marketing Research

Select article: Comparing Churn Prediction Techniques and Assessing Their Performance

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Research article

First published 2016-5

Comparing Churn Prediction Techniques and Assessing Their Performance

Ali Tamaddoni, Stanislav Stakhovych, Michael Ewing

Journal of Service Research

Select article: Customer retention management: A complementary use of data mining and soft systems methodology

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Research article

First published 2021-12-14

Customer retention management: A complementary use of data mining and soft systems methodology

Mohammad Mehrabioun, Bibi Malihe Mahdizadeh

Human Systems Management

Select article: The Effects of Customer Satisfaction,Relationship Commitment Dimensions,and Triggers on Customer Retention

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Research article

First published 2005-10

The Effects of Customer Satisfaction,Relationship Commitment Dimensions,and Triggers on Customer Retention

Anders Gustafsson, Michael D. Johnson, Inger Roos

Journal of Marketing

Select article: “How to Project Customer Retention” Revisited: The Role of Duration Dependence

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Research article

First published 2018-8

“How to Project Customer Retention” Revisited: The Role of Duration Dependence

Peter S. Fader, Bruce G.S. Hardie, Yuzhou Liu [...]

Journal of Interactive Marketing

Select article: Positive Customer Churn: An Application to Online Dating

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Research article

First published 2019-2

Positive Customer Churn: An Application to Online Dating

Andrea Dechant, Martin Spann, Jan U. Becker

Journal of Service Research

Select article: Using Meta-Learners and Propensity Score Matching to Optimize Customer Retention

Open access

Research article

First published 2026-5-20

Using Meta-Learners and Propensity Score Matching to Optimize Customer Retention

Felix Ruf, Matthias Handrich

International Journal of Market Research

Select article: Are you Back for Good or Still Shopping Around? Investigating Customers' Repeat Churn Behavior

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Research article

First published 2018-4

Are you Back for Good or Still Shopping Around? Investigating Customers' Repeat Churn Behavior

V. Kumar, Agata Leszkiewicz, Angeliki Herbst

Journal of Marketing Research

Select article: Canary Categories

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Research article

First published 2024-10

Canary Categories

Eric Anderson, Chaoqun Chen, Ayelet Israeli [...]

Journal of Marketing Research

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