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Research article

First published 2013-8

Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty

Eunice Kim Cho, Uzma Khan, Ravi Dhar

Journal of Marketing Research

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Research article

First published 2019-4

Hospital Compare and Hospital Choice: Public Reporting and Hospital Choice by Hip Replacement Patients in Texas

Robert S. Blake, Harold D. Clarke

Medical Care Research and Review

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Research article

First published 1984-10

A Generalized Procedure for Comparing Models of Spatial Choice

W C Halperin, G D Richardson, N Gale [...]

Environment and Planning A: Economy and Space

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Research article

First published 1991-8

Comparability and Comparison Levels used in Choices among Consumer Products

Kim P. Corfman

Journal of Marketing Research

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Research article

First published 2008-11

Choice of Comparator in Active Control Trials of New Drugs

Johan CF van Luijn, Arie C van Loenen, Frank WJ Gribnau [...]

Annals of Pharmacotherapy

Open access

Research article

First published 2019-4

Comparing uncertainties in travel mode choice decisions for various trip chains

Qian Wan, Zhibin Li, Yong Qi [...]

Advances in Mechanical Engineering

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Research article

First published 2007-12

Comparing Structural Equation Models with Discrete Choice Experiments for Modelling Brand Equity and Predicting Brand Choices

Paul Z. Wang, Constantinos Menictas, Jordan J. Louviere

Australasian Marketing Journal

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Research article

First published 1982-6

Element of Chance and Comparative Reliability of Matching Tests and Multiple-Choice Tests

Donald W. Zimmerman, Richard H. Williams

Psychological Reports

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Research article

First published 2024-7

Comparative Analysis of Discrete Choice Approaches for Modeling Destination Choices of Urban Home-Based Trips to Work

Sílvia Vitali Santos Mauad, Cassiano Augusto Isler

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 1993-09

Reliability of Comparably Wriften Two-Option Multiple-Choice and True-False Test Items

Gregory R. Hancock, Keith W. Thiede, Gilbert Sax [...]

Educational and Psychological Measurement

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