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Articles (96)

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1-10 of 96 results for charity marketing

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Select article: Implementing market orientation in charities

Retricted access

Research article

First published 2013-9

Implementing market orientation in charities

Paul Chad

Marketing Theory

Select article: Extending the Use of Market Orientation: Transforming a Charity into a Business

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Research article

First published 2013-2

Extending the Use of Market Orientation: Transforming a Charity into a Business

Paul Chad

Australasian Marketing Journal

Select article: Understanding donor preferences to optimise charity marketing and communications

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Research article

First published 2022-1

Understanding donor preferences to optimise charity marketing and communications

Kimberley Ferguson

International Journal of Market Research

Select article: Small Charities,Market Orientation,and the Decision to Engage an Advertising Agency

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Other

First published 1997-3

Small Charities,Market Orientation,and the Decision to Engage an Advertising Agency

Roger Bennett

Social Marketing Quarterly

Select article: Lower Prices for Customers,and Less Charity Care? The Prospects for Mixed-Market Competition With Nonprofit and Hybrid Firms

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Research article

First published 2023-12

Lower Prices for Customers,and Less Charity Care? The Prospects for Mixed-Market Competition With Nonprofit and Hybrid Firms

Eleanor Brown, Claire Qing Fan

Nonprofit and Voluntary Sector Quarterly

Select article: Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior

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Research article

First published 2022-9

Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior

Lidan Xu, Ravi Mehta, Darren W. Dahl

Journal of Marketing

Select article: Bringing Marketing into Nonprofit Organisations: A Managerial Nightmare!

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Research article

First published 2014-11

Bringing Marketing into Nonprofit Organisations: A Managerial Nightmare!

Paul Chad, Elias Kyriazis, Judy Motion

Australasian Marketing Journal

Select article: How One Social Marketing Organization Is Transitioning From Charity to Social Enterprise

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Research article

First published 2020-6

How One Social Marketing Organization Is Transitioning From Charity to Social Enterprise

Christopher Purdy

Social Marketing Quarterly

Select article: New versus Frequent Donors: Exploring the Behaviour of the Most Desirable Donors

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Research article

First published 2016-8

New versus Frequent Donors: Exploring the Behaviour of the Most Desirable Donors

Margaret Faulkner, Jenni Romaniuk, Philip Stern

Australasian Marketing Journal

Select article: Organizational Learning and Marketing Capability Development

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Research article

First published 2012-8

Organizational Learning and Marketing Capability Development

Gordon Liu, Wai-Wai Ko

Nonprofit and Voluntary Sector Quarterly

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