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Research article

First published 2018-4

How Liberals and Conservatives Respond to Equality-Based and Proportionality-Based Rewards in Charity Advertising

Younghwa Lee, Sukki Yoon, Young Woo Lee [...]

Journal of Public Policy & Marketing

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Other

First published 1997-3

Small Charities,Market Orientation,and the Decision to Engage an Advertising Agency

Roger Bennett

Social Marketing Quarterly

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Research article

First published 2009-12

The Face of Need: Facial Emotion Expression on Charity Advertisements

Deborah A. Small, Nicole M. Verrochi

Journal of Marketing Research

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Research article

First published 2018-3

Shock charity campaigns: Building our understanding on their effectiveness: Comments on “Emotions and Prosocial Behaviors: A Study of the Effectiveness of Shocking Charity Campaigns” by Jeanne Albouy

Darren W. Dahl

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2018-7

Does an expanded brand user base of co-branded advertising help ad-memorability?

Cathy Nguyen, Jenni Romaniuk, Margaret Faulkner [...]

International Journal of Market Research

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Research article

First published 2018-10

On the Limited Role of Efficiency in Charitable Giving

Arseny A. Ryazanov, Nicholas J. S. Christenfeld

Nonprofit and Voluntary Sector Quarterly

Open access

Research article

First published 2024-8

University business students as charity trustees: A win-win for all?

Carl Evans, Nigel Jackson

Industry and Higher Education

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Research article

First published 2015-12

The Language of Press Advertising in the UK

Irina Koteyko

Journal of English Linguistics

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Other

First published 2011-5

Poor women and the expression of shame and anger: The price of breaking social class feeling rules

Cathleen A. Power, Elizabeth R. Cole, Barbara L. Fredrickson

Feminism & Psychology

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Research article

First published 2015-10

Making up Pious Women: Politics,Charity and Gender among Muslims of Kerala

Manaf Kottakkunnummal

Indian Journal of Gender Studies

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