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Articles (32)

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1-10 of 32 results for charitable solicitations

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Select article: Defensive Responses to Charitable Direct Mail Solicitations

Retricted access

Research article

First published 2001-8

Defensive Responses to Charitable Direct Mail Solicitations

William D. Diamond, Stephanie M. Noble

Journal of Interactive Marketing

Select article: Gift or Donation? Increase the Effectiveness of Charitable Solicitation Through Framing Charitable Giving as a Gift

Retricted access

Research article

First published 2023-1

Gift or Donation? Increase the Effectiveness of Charitable Solicitation Through Framing Charitable Giving as a Gift

Phyllis Xue Wang, Yijie Wang, Yuwei Jiang

Journal of Marketing

Select article: Tell me why or tell me to whom: Framing charitable solicitations based on political orientation

Retricted access

Research article

First published 2023-6

Tell me why or tell me to whom: Framing charitable solicitations based on political orientation

Etienne Denis, Thomas Leclercq, Rafaël Ritondo

Recherche et Applications en Marketing (English Edition)

Select article: Increasing Charitable Contributions: an Experimental Evaluation of the American Cancer Society's Recommended Solicitation Procedures

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Research article

First published 1983-04

Increasing Charitable Contributions: an Experimental Evaluation of the American Cancer Society's Recommended Solicitation Procedures

Melvin M. Mark, R. Lance Shotland

Nonprofit and Voluntary Sector Quarterly

Select article: Effect of Legitimizing Small Contributions and Labeling Potential Donors as “Helpers” on Responses to a Direct Mail Solicitation for Charity

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Research article

First published 1992-12

Effect of Legitimizing Small Contributions and Labeling Potential Donors as “Helpers” on Responses to a Direct Mail Solicitation for Charity

William DeJong, Arvo J. Oopik

Psychological Reports

Select article: Interpersonal Fundraising Methods Are Associated With Lower Donation Value Over Time

Open access

Research article

First published 2024-12

Interpersonal Fundraising Methods Are Associated With Lower Donation Value Over Time

Cassandra M. Chapman, James Casey, Aakash K. Thottam [...]

Nonprofit and Voluntary Sector Quarterly

Select article: Organizational Commitment and Involvement

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Research article

First published 2014-4

Organizational Commitment and Involvement

Lili Wang, Robert F. Ashcraft

Nonprofit and Voluntary Sector Quarterly

Select article: A Literature Review of Empirical Studies of Philanthropy

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Research article

First published 2011-10

A Literature Review of Empirical Studies of Philanthropy

René Bekkers, Pamala Wiepking

Nonprofit and Voluntary Sector Quarterly

Select article: Toward an Optimal Donation Solicitation: Evidence from the Field of the Differential Influence of Donor-Related and Organization-Related Information on Donation Choice and Amount

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Research article

First published 2018-3

Toward an Optimal Donation Solicitation: Evidence from the Field of the Differential Influence of Donor-Related and Organization-Related Information on Donation Choice and Amount

Tatiana M. Fajardo, Claudia Townsend, Willy Bolander

Journal of Marketing

Select article: Social Networks and Charitable Giving: Trusting,Doing,Asking,and Alter Primacy

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Research article

First published 2018-4

Social Networks and Charitable Giving: Trusting,Doing,Asking,and Alter Primacy

Patricia Snell Herzog, Song Yang

Nonprofit and Voluntary Sector Quarterly

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