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Articles (79)

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1-10 of 79 results for charitable marketing

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Select article: The Impact of Direct Marketing Appeals on Charitable Marketing Effectiveness

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Research article

First published 1996-06

The Impact of Direct Marketing Appeals on Charitable Marketing Effectiveness

Gerald E. Smith, Paul D. Berger

Journal of the Academy of Marketing Science

Select article: Charitable Giving,Volunteering,and the Paid Labor Market

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Research article

First published 2009-02

Charitable Giving,Volunteering,and the Paid Labor Market

Amornrat Apinunmahakul, Vicky Barham, Rose Anne Devlin

Nonprofit and Voluntary Sector Quarterly

Select article: Leaving a Legacy: Bequest Giving in Australia

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Research article

First published 2010-2

Leaving a Legacy: Bequest Giving in Australia

Pamala Wiepking, Kym Madden, Katie McDonald

Australasian Marketing Journal

Select article: Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior

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Research article

First published 2022-9

Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior

Lidan Xu, Ravi Mehta, Darren W. Dahl

Journal of Marketing

Select article: Implementing market orientation in charities

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Research article

First published 2013-9

Implementing market orientation in charities

Paul Chad

Marketing Theory

Select article: The Direct Marketing of Charitable Causes: A Study of U.S. Fundraisers

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Research article

First published 1995-8

The Direct Marketing of Charitable Causes: A Study of U.S. Fundraisers

James W. Peltier, John A. Schibrowsky

Journal of Interactive Marketing

Select article: The Face of Need: Facial Emotion Expression on Charity Advertisements

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Research article

First published 2009-12

The Face of Need: Facial Emotion Expression on Charity Advertisements

Deborah A. Small, Nicole M. Verrochi

Journal of Marketing Research

Select article: Extending the Use of Market Orientation: Transforming a Charity into a Business

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Research article

First published 2013-2

Extending the Use of Market Orientation: Transforming a Charity into a Business

Paul Chad

Australasian Marketing Journal

Select article: Understanding donor preferences to optimise charity marketing and communications

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Research article

First published 2022-1

Understanding donor preferences to optimise charity marketing and communications

Kimberley Ferguson

International Journal of Market Research

Select article: Small Charities,Market Orientation,and the Decision to Engage an Advertising Agency

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Other

First published 1997-3

Small Charities,Market Orientation,and the Decision to Engage an Advertising Agency

Roger Bennett

Social Marketing Quarterly

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