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Open access

Research article

First published 2025

The Influence of Verbal and Visual Formality Cues on the Persuasiveness of Charitable Appeals

Fabienne Bünzli

Nonprofit and Voluntary Sector Quarterly

Retricted access

Research article

First published 1996-06

The Impact of Direct Marketing Appeals on Charitable Marketing Effectiveness

Gerald E. Smith, Paul D. Berger

Journal of the Academy of Marketing Science

Retricted access

Research article

First published 2009-6

Differences in Perspective and the Influence of Charitable Appeals: When Imagining Oneself as the Victim is not Beneficial

Iris W. Hung, Robert S. Wyer

Journal of Marketing Research

Retricted access

Research article

First published 2018-8

Narcissism and Self- Versus Recipient-Oriented Imagery in Charitable Giving

Esther Kang, Arun Lakshmanan

Personality and Social Psychology Bulletin

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Research article

First published 2023-10

Teach a Man to Fish: The Use of Autonomous Aid in Eliciting Donations

Stacie F. Waites, Adam Farmer, Jonathan Hasford [...]

Journal of Marketing Research

Retricted access

Article commentary

First published 1988-8

Scottish AIDS Research Appeal — A New Charity in Scotland

Ian A.D. Bouchier, D.B.L. McClelland

Scottish Medical Journal

Retricted access

Research article

First published 2000-4

Effects of Picture and Even-a-Penny-Will-Help Appeals on Anonymous Donations to Charity

Rose M. Perrine, Stacie Heather

Psychological Reports

Open access

Research article

First published 2017-9

The impact of anger on donations to victims

Janne van Doorn, Marcel Zeelenberg, Seger M Breugelmans

International Review of Victimology

Retricted access

Research article

First published 2015-10

Increasing Donations and Improving Donor Experiences

Daniel M. Oppenheimer

Policy Insights from the Behavioral and Brain Sciences

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Research article

First published 2001-8

Defensive Responses to Charitable Direct Mail Solicitations

William D. Diamond, Stephanie M. Noble

Journal of Interactive Marketing

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