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Articles (47)

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1-10 of 47 results for celebrity endorsement advertisements

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Select article: Effectiveness of Celebrity Endorsement Advertisements: The Role of Customer Imitation Behaviour

Retricted access

Research article

First published 2015-7

Effectiveness of Celebrity Endorsement Advertisements: The Role of Customer Imitation Behaviour

Ashwini K. Awasthi, Sapna Choraria

Journal of Creative Communications

Select article: Firms' Strategic Leverage of Unplanned Exposure and Planned Advertising: An Analysis in the Context of Celebrity Endorsements

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Research article

First published 2018-2

Firms' Strategic Leverage of Unplanned Exposure and Planned Advertising: An Analysis in the Context of Celebrity Endorsements

Timothy P. Derdenger, Hui Li, Kannan Srinivasan

Journal of Marketing Research

Select article: Celebrity-endorsed e-cigarette brand Instagram advertisements: Effects on young adults’ attitudes towards e-cigarettes and smoking intentions

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Research article

First published 2018-3

Celebrity-endorsed e-cigarette brand Instagram advertisements: Effects on young adults’ attitudes towards e-cigarettes and smoking intentions

Joe Phua, Seunga Venus Jin, Jung Min Hahm

Journal of Health Psychology

Select article: Sentiment Analysis of Celebrity-endorsed Advertisements

Open access

Research article

First published 2023-7

Sentiment Analysis of Celebrity-endorsed Advertisements

Sivaranjan Murugesan

IIMS Journal of Management Science

Select article: Are Classic Theories of Celebrity Endorsements Applicable to New Media Used by Arabs? A Qualitative Investigation of Saudi Social Media Users

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Research article

First published 2019-3

Are Classic Theories of Celebrity Endorsements Applicable to New Media Used by Arabs? A Qualitative Investigation of Saudi Social Media Users

Shuaa Aljasir

Journal of Creative Communications

Select article: Impact of the Perceived Image of Celebrity Endorsers on Tourists’ Intentions to Visit

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Research article

First published 2014-3

Impact of the Perceived Image of Celebrity Endorsers on Tourists’ Intentions to Visit

Robert van der Veen, Haiyan Song

Journal of Travel Research

Select article: How Celebrities are Used in Indian Television Commercials

Free access

Research article

First published 2010-10

How Celebrities are Used in Indian Television Commercials

Varsha Jain, Subhadip Roy, Aarzoo Daswani [...]

Vikalpa: The Journal for Decision Makers

Select article: The Effect of Celebrity Trustworthiness on Endorsement Effectiveness: A Comparison of Congruence and Hybrid Model

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Research article

First published 2019-9

The Effect of Celebrity Trustworthiness on Endorsement Effectiveness: A Comparison of Congruence and Hybrid Model

Tijo Thomas, Johney Johnson

Vision: The Journal of Business Perspective

Select article: When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements

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Research article

First published 2018-5

When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements

Karen Page Winterich, Manish Gangwar, Rajdeep Grewal

Journal of Marketing

Select article: The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit

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Research article

First published 2017-12

The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit

Tijo Thomas, Johney Johnson

Vision: The Journal of Business Perspective

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