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1-10 of 525 results for celebrity effect

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Select article: Decision-making in Choosing an Effective Celebrity Endorsement Strategy Using Fuzzy Forgotten Effects: A Cross-cultural Study

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Research article

First published 2023

Decision-making in Choosing an Effective Celebrity Endorsement Strategy Using Fuzzy Forgotten Effects: A Cross-cultural Study

Karan Patel, Francicso-Javier Arroyo-Cañada, Jaime Gil-Lafuente

Foreign Trade Review

Select article: The long-run tourism effect of historical celebrities: Evidence from one of the most influential literatus in China

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Research article

First published 2023-9

The long-run tourism effect of historical celebrities: Evidence from one of the most influential literatus in China

Yanyan Gao, Wei Su

Tourism Economics

Select article: An Empirical Study On The Effectiveness of Celebrity Advertisements

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Research article

First published 2005-7

An Empirical Study On The Effectiveness of Celebrity Advertisements

K. Tamizh Jyothi, C. Samudhra Rajkumar

Asia-Pacific Journal of Management Research and Innovation

Select article: Effect of suicide prevention law and media guidelines on copycat suicide of general population following celebrity suicides in South Korea,2005–2017

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Research article

First published 2022-5

Effect of suicide prevention law and media guidelines on copycat suicide of general population following celebrity suicides in South Korea,2005–2017

Jihoon Jang, Woojae Myung, Seongcheol Kim [...]

Australian & New Zealand Journal of Psychiatry

Select article: The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit

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Research article

First published 2017-12

The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit

Tijo Thomas, Johney Johnson

Vision: The Journal of Business Perspective

Select article: The Effect of Celebrity Trustworthiness on Endorsement Effectiveness: A Comparison of Congruence and Hybrid Model

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Research article

First published 2019-9

The Effect of Celebrity Trustworthiness on Endorsement Effectiveness: A Comparison of Congruence and Hybrid Model

Tijo Thomas, Johney Johnson

Vision: The Journal of Business Perspective

Select article: Effect of Public Disgrace on Celebrity Endorser Value

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Research article

First published 2000-12

Effect of Public Disgrace on Celebrity Endorser Value

David H.B. Bednall, Anthony Collings

Australasian Marketing Journal

Select article: Effectiveness of Celebrity Endorsement Advertisements: The Role of Customer Imitation Behaviour

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Research article

First published 2015-7

Effectiveness of Celebrity Endorsement Advertisements: The Role of Customer Imitation Behaviour

Ashwini K. Awasthi, Sapna Choraria

Journal of Creative Communications

Select article: Management-based Factors of Sports Celebrity Endorsement and Effect on Brand Image

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Research article

First published 2018-1

Management-based Factors of Sports Celebrity Endorsement and Effect on Brand Image

Abdullah Malik, Bushan D. Sudhakar, Dhruv Shankar Dutta

IIM Kozhikode Society & Management Review

Select article: Effects of Multiple Endorsements and Consumer–Celebrity Attachment on Attitude and Purchase Intention

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Research article

First published 2011-11

Effects of Multiple Endorsements and Consumer–Celebrity Attachment on Attitude and Purchase Intention

Jasmina Ilicic, Cynthia M. Webster

Australasian Marketing Journal

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