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Research article

First published 2018-12

Exploring the Influence of Celebrity Credibility on Brand Attitude,Advertisement Attitude and Purchase Intention

Ramendra Pratap Singh, Neelotpaul Banerjee

Global Business Review

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Research article

First published 2022-4

Green Advertising: Examining the Role of Celebrity’s Credibility Using SEM Approach

Rakesh Kumar, Vibhuti Tripathi

Global Business Review

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Research article

First published 2018-4

A Study on Exploring the Factors Influencing Celebrity Endorsement Credibility

Ramendra Pratap Singh, Neelotpaul Banerjee

Global Business Review

Open access

Research article

First published 2025-2

Sport Celebrities’ COVID-19 Prevention on Social Media: The Effect of Credibility,Social Distance,Identification,and Message’s Power Style on Health Behavioral Intentions

Kyu-soo Chung, Chad Goebert

Communication & Sport

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Research article

First published 2012-9

Impact of Perceived On-Field Performance on Sport Celebrity Source Credibility

Gi-Yong Koo, Brody J. Ruihley, Stephen W. Dittmore

Sport Marketing Quarterly

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Research article

First published 2025-10

The Moderating Effect of Attachment Styles on the Relationship Between Celebrity Credibility and Brand Attachment

Namrata, Yadvinder Parmar

Global Business Review

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Research article

First published 2024

Celebrity Credibility by Fuzzy Set Qualitative Comparative Analysis (fsQCA) and Regression Analysis

Hulya Bakirtas, Mukaddes Ozlem Celik

Global Business Review

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Research article

First published 2012-6

Celebrity Endorsement—The North–South Divide

Ramakrishnan Venkatesakumar, Ramachandran Sathyanarayanan, A.S. Sathish

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2025-7

Pooshing the Boundaries of Instagram Influencers: How Mainstream vs. Micro-celebrity Influencers Impact Source Credibility,Parasocial Interaction,and Intent to Follow

Emma Connell, Kristen D. Landreville, Cindy Price Schultz [...]

Journal of Creative Communications

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Research article

First published 2016-10

Endorsed Sustainable Products

Jiyun Kang, Woo Jin Choi

Clothing and Textiles Research Journal

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