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Research article

First published 2020-3

The Match-up Between Celebrity Associations and Product Type

Yadvinder Parmar, Mandeep Kaur Ghuman, Bikram Jit Singh Mann

Journal of Creative Communications

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Research article

First published 2021-6

Measuring Celebrity Equity: Unearthing the Consumer Knowledge Structure Associations

Mandeep Kaur Ghuman, Yadvinder Parmar, Bikram Jit Singh Mann

Global Business Review

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Research article

First published 2020-12

Moderating Role of Education and Gender on the Effects of Celebrity Endorsement on Strength,Uniqueness,and Favourability in Brand Association: Evidence from India

Aarti Saini, Satyanarayana Parayitam

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2016-11

Effect of Celebrity Endorsements on Dimensions of Customer-based Brand Equity: Empirical Evidence from Indian Luxury Market

Rajesh Sharma

Journal of Creative Communications

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Other

First published 2010-10

The American Medical Women's Association Celebrates 95 Years

Eliza Chin

Journal of Women's Health

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Research article

First published 1974-05

Ohio Music Educators Celebrate Association's Fiftieth Anniversary

Music Educators Journal

Open access

Research article

First published 2025-9

100 Years of the American Public Health Association’s Public Health Education and Health Promotion Section: Celebrating the Past,Forging the Future

M. Elaine Auld, Regina A. Galer-Unti, Melissa Alperin [...]

Health Promotion Practice

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Research article

First published 2013-11

The Italian Association for Artificial Intelligence celebrates its 25th anniversary

Andrea Vico

Intelligenza Artificiale

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Research article

First published 1999-5

The British Association of Occupational Therapists Celebrates its Silver Jubilee

Peggy Jay, Hester Monteath

British Journal of Occupational Therapy

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Research article

First published 2023-03

Celebrating 20 Years of Women in Thyroidology in the American Thyroid Association

Naifa L. Busaidy, Angela M. Leung, Maria Papaleontiou

Thyroid®

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