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1-6 of 6 results for cause-related marketing (CM

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Open access

Research article

First published 2025

Relation,Exploitation,or Function? Developing a Measurement Scale and Assessing Perceptions of Non-Profit/Business Partnerships

Debra Z. Basil, Mary Runté, Carolina O. C. Werle [...]

Nonprofit and Voluntary Sector Quarterly

Retricted access

Research article

First published 2012-7

Stefanie Rosen Robinson, Caglar Irmak, Satish Jayachandran

Journal of Marketing

Open access

Research article

First published 2023-2

Christina Schamp, Mark Heitmann, Tammo H.A. Bijmolt [...]

Journal of Marketing Research

Retricted access

Research article

First published 2020-8

Michael Tsiros, Caglar Irmak

Journal of Marketing Research

Retricted access

Research article

First published 2021-4

Masayuki Sugimoto, Kimihiro Komori, Hiroyoshi Yokoi [...]

Journal of Endovascular Therapy

Open access

Research article

First published 2018-12

Szilvia Zörgő, Olga L. Olivas Hernández

Integrative Cancer Therapies