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1-10 of 466 results for category purchasing

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Select article: Investigating Purchase Timing Behavior in Two Related Product Categories

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Research article

First published 1998-2

Investigating Purchase Timing Behavior in Two Related Product Categories

Pradeep K. Chintagunta, Sudeep Haldar

Journal of Marketing Research

Select article: The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence

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Research article

First published 2016-9

The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence

Sungtak Hong, Kanishka Misra, Naufel J. Vilcassim

Journal of Marketing

Select article: The Natural Monopoly Effect in Brand Purchasing: Do Big Brands Really Appeal to Lighter Category Buyers?

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Research article

First published 2020-5

The Natural Monopoly Effect in Brand Purchasing: Do Big Brands Really Appeal to Lighter Category Buyers?

John Dawes

Australasian Marketing Journal

Select article: The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution

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Research article

First published 2000-2

The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution

Bart J. Bronnenberg, Vijay Mahajan, Wilfried R. Vanhonacker

Journal of Marketing Research

Select article: The Long-Term Effects of Price Promotions on Category Incidence,Brand Choice,and Purchase Quantity

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Research article

First published 2002-11

The Long-Term Effects of Price Promotions on Category Incidence,Brand Choice,and Purchase Quantity

Koen Pauwels, Dominique M. Hanssens, S. Siddarth

Journal of Marketing Research

Select article: Assessing the Impact of Online Retailer Models on Consumer’s Attitude and Purchase Intentions

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Research article

First published 2018-1

Assessing the Impact of Online Retailer Models on Consumer’s Attitude and Purchase Intentions

Komal Nagar

IIM Kozhikode Society & Management Review

Select article: Analyzing proprietary,private label,and non-brands in fresh produce purchases

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Research article

First published 2021-9

Analyzing proprietary,private label,and non-brands in fresh produce purchases

Zachary William Anesbury, Kristin Jürkenbeck, Timofei Bogomolov [...]

International Journal of Market Research

Select article: The mediating effects of micro country image by product category and country

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Research article

First published 2019-11

The mediating effects of micro country image by product category and country

Moudi Almousa, Byoungho Jin, Heesoon Yang [...]

International Journal of Market Research

Select article: How can each brand’s buyer base buy the category at above the average rate?

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Research article

First published 2022-11

How can each brand’s buyer base buy the category at above the average rate?

John G Dawes

International Journal of Market Research

Select article: Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement,Ethnocentrism,Product Experience and Antecedents

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Research article

First published 2024-5

Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement,Ethnocentrism,Product Experience and Antecedents

Johan Bruwer, Justin Cohen, Carl Driesener [...]

Australasian Marketing Journal

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