Search results: Sage Journals

Restricted accessResearch articleFirst published April, 2010

Brand Extension Strategy Planning: Empirical Estimation of Brand–Category Personality Fit and Atypicality

Rajeev Batra, Peter Lenk, Michel Wedel

Journal of Marketing Research

Restricted accessResearch articleFirst published April, 2005

Devon DelVecchio, Daniel C. Smith

Journal of the Academy of Marketing Science

Restricted accessResearch articleFirst published December, 2001

Ashley Lye, P. Venkateswarlu, Jo Barrett

Australasian Marketing Journal

Restricted accessResearch articleFirst published March, 1997

Jin K. Han, Bernd H. Schmitt

Journal of International Marketing

Restricted accessResearch articleFirst published October, 2010

Richard Coutts

Psychological Reports

Restricted accessResearch articleFirst published July, 1970

Onofrio Campobasso, Michele Musso, Franco Berrino

Tumori Journal

Open accessResearch articleFirst published January, 2024

Ella Ward, Jenni Romaniuk, Giang Trinh [...]

International Journal of Market Research

Restricted accessResearch articleFirst published August, 1988

Adedoyin Soyibo, W. Olabode Aiyepeku

Journal of Information Science

Restricted accessResearch articleFirst published April, 2009

Dhananjay Bapat, J. S. Panwar

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published July, 2022

Pankhuri Malhotra, Siddhartha Bhattacharyya

Journal of Marketing