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1-10 of 1231 results for category extension

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Select article: Brand Extension Strategy Planning: Empirical Estimation of Brand–Category Personality Fit and Atypicality

Retricted access

Research article

First published 2010-4

Brand Extension Strategy Planning: Empirical Estimation of Brand–Category Personality Fit and Atypicality

Rajeev Batra, Peter Lenk, Michel Wedel

Journal of Marketing Research

Select article: Brand-Extension Price Premiums: The Effects of Perceived Fit and Extension Product Category Risk

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Research article

First published 2005-04

Brand-Extension Price Premiums: The Effects of Perceived Fit and Extension Product Category Risk

Devon DelVecchio, Daniel C. Smith

Journal of the Academy of Marketing Science

Select article: Brand Extensions: Prestige Brand Effects

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Research article

First published 2001-12

Brand Extensions: Prestige Brand Effects

Ashley Lye, P. Venkateswarlu, Jo Barrett

Australasian Marketing Journal

Select article: Product-Category Dynamics and Corporate Identity in Brand Extensions: A Comparison of Hong Kong and U.S. Consumers

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Research article

First published 1997-03

Product-Category Dynamics and Corporate Identity in Brand Extensions: A Comparison of Hong Kong and U.S. Consumers

Jin K. Han, Bernd H. Schmitt

Journal of International Marketing

Select article: A Pilot Study for the Analysis of Dream Reports Using Maslow's Need Categories: An Extension to the Emotional Selection Hypothesis

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Research article

First published 2010-10

A Pilot Study for the Analysis of Dream Reports Using Maslow's Need Categories: An Extension to the Emotional Selection Hypothesis

Richard Coutts

Psychological Reports

Select article: Histopathological Categories of Local Extent of Lung Tumors

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Research article

First published 1970-7

Histopathological Categories of Local Extent of Lung Tumors

Onofrio Campobasso, Michele Musso, Franco Berrino

Tumori Journal

Select article: How to signal product variety on pack: an investigation of color and image cues

Open access

Research article

First published 2024-1

How to signal product variety on pack: an investigation of color and image cues

Ella Ward, Jenni Romaniuk, Giang Trinh [...]

International Journal of Market Research

Select article: Consumer Evaluation of Brand Extensions: An Empirical Assessment in the Indian Context

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Research article

First published 2009-4

Consumer Evaluation of Brand Extensions: An Empirical Assessment in the Indian Context

Dhananjay Bapat, J. S. Panwar

Vision: The Journal of Business Perspective

Select article: On the categorization,exactness and probable utility of bibliometric laws and their extensions

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Research article

First published 1988-8

On the categorization,exactness and probable utility of bibliometric laws and their extensions

Adedoyin Soyibo, W. Olabode Aiyepeku

Journal of Information Science

Select article: Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities

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Research article

First published 2022-7

Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities

Pankhuri Malhotra, Siddhartha Bhattacharyya

Journal of Marketing

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