Sage Journals: Discover world-class research

Retricted access

Research article

First published 2014-11

Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns

Sebastian Klapdor, Eva M. Anderl, Florian von Wangenheim [...]

Journal of Interactive Marketing

Retricted access

Research article

First published 2014-3

When the Stakes Are High

Annemarie S. Walter, Wouter van der Brug, Philip van Praag

Comparative Political Studies

Open access

Research article

First published 2025-12

Event Characteristics and Team Adaptation in Extreme Contexts: Evidence from an Antarctic Summer Campaign

Pedro Marques-Quinteiro, Jan B. Schmutz, Mirko Antino [...]

Group & Organization Management

Retricted access

Research article

First published 2013-12

Campaign News Genres,Audience Characteristics,and Media Perceptions

Paul R. Brewer, Dannagal Goldthwaite Young, Philip Edward Jones

Electronic News

Retricted access

Research article

First published 2017-3

The Consistent Attributes of the Ideal Presidential Candidate in an Increasingly Divided Electorate

Judith S. Trent, Cady Short-Thompson, Paul A. Mongeau [...]

American Behavioral Scientist

Retricted access

Research article

First published 2026-2

Comparative role of quality signals and social network activities in overfunding: Evidence from equity crowdfunding

Syed Muhammad Hamza Abid Wasti, Jaleel Ahmed

The International Journal of Entrepreneurship and Innovation

Retricted access

Other

First published 2010-9

From Eisenhower to Obama: Lexical Characteristics of Winning versus Losing Presidential Campaign Commercials

Dennis T. Lowry, Md. Abu Naser

Journalism & Mass Communication Quarterly

Retricted access

Research article

First published 2013-11

Candidate Reputations and Issue Agendas

Brian K. Arbour

American Politics Research

Retricted access

Other

First published 2006-6

Assessing Characteristics,Needs,and Preferences of a Secondary Audience for the Development of a Bilingual Parent Component to the Food Friends Social Marketing Campaign

Laura Bellows, Kathleen Cole, Jennifer Anderson

Social Marketing Quarterly

Open access

Research article

First published 2025-5

“Dark” positivity: Do candidates with a more aversive personality use positive campaigning more often?

Mona Dian

Party Politics

Search results