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1-3 of 3 results for campaign TV spots

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Select article: A Functional Analysis of 2012 Presidential Primary TV Spots

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Research article

First published 2014-4

A Functional Analysis of 2012 Presidential Primary TV Spots

William L. Benoit, Jordan L. Compton

American Behavioral Scientist

Select article: Immediate Responses of Online Brand Search and Price Search to TV Ads

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Research article

First published 2019-7

Immediate Responses of Online Brand Search and Price Search to TV Ads

Rex Yuxing Du, Linli Xu, Kenneth C. Wilbur

Journal of Marketing

Select article: Staying “On Message”: Consistency in Content of Presidential Primary Campaign Messages Across Media

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First published 2011-4

Staying “On Message”: Consistency in Content of Presidential Primary Campaign Messages Across Media

William L. Benoit, Mark J. Glantz, Anji L. Phillips [...]

American Behavioral Scientist

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