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Articles (878)

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1-10 of 878 results for business-to-business marketing communications

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Select article: The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets

Retricted access

Research article

First published 2018-2

The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets

Kihyun Hannah Kim, V. Kumar

Journal of Marketing Research

Select article: The Boston Study: Analysis of a Major Metropolitan Business- and Technical-Communication Market

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Research article

First published 1989-01

The Boston Study: Analysis of a Major Metropolitan Business- and Technical-Communication Market

William J. Buchholz

Journal of Business and Technical Communication

Select article: Eportfolios on the Job: The Use of Assessment Eportfolios in the Business and Technical Communication Job Market

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Research article

First published 2019-12

Eportfolios on the Job: The Use of Assessment Eportfolios in the Business and Technical Communication Job Market

Ashley Clayson

Business and Professional Communication Quarterly

Select article: Creating Market Anticipation: An Exploratory Examination of the Effect of Preannouncement Behavior on a New Product's Launch

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Research article

First published 2006-07

Creating Market Anticipation: An Exploratory Examination of the Effect of Preannouncement Behavior on a New Product's Launch

Kim Schatzel, Roger Calantone

Journal of the Academy of Marketing Science

Select article: Perceived Satisfaction With a Student-Run Agency Service Learning Project: A Client Perspective

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Research article

First published 2022-11

Perceived Satisfaction With a Student-Run Agency Service Learning Project: A Client Perspective

Rodney Graeme Duffett, Dylan Henry Cromhout

Journal of Advertising Education

Select article: Supplier-Selected Referrals

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Research article

First published 2014-3

Supplier-Selected Referrals

Mahima Hada, Rajdeep Grewal, Gary L. Lilien

Journal of Marketing

Select article: Marketing Yourself as a Consultant in Business Communication

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Research article

First published 1982-12

Marketing Yourself as a Consultant in Business Communication

Barbara B. Stern

Business and Professional Communication Quarterly

Select article: The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-Ups

Open access

Research article

First published 2026-2

The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-Ups

Arnd Vomberg, Maximilian Friess, Sascha Alavi [...]

Journal of Marketing Research

Select article: Business writing for strategic communications

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Research article

First published 2006-03

Business writing for strategic communications

Alison Scammell

Business Information Review

Select article: Using social media small-group communication to promote the marketing skills of art entrepreneurs

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Research article

First published 2024

Using social media small-group communication to promote the marketing skills of art entrepreneurs

Chukwuemeka Vincent Okpara, Siti Sarah Maidin, Nabaz Nawzad Abdullah [...]

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