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Articles (6609)

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1-10 of 6609 results for business-to-business marketing

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Select article: Governance Mechanisms in Business-to-Business Electronic Markets

Retricted access

Research article

First published 2010-7

Governance Mechanisms in Business-to-Business Electronic Markets

Rajdeep Grewal, Anindita Chakravarty, Amit Saini

Journal of Marketing

Select article: Family Business and Market Orientation

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Research article

First published 2011-9

Family Business and Market Orientation

Miles A. Zachary, Aaron McKenny, Jeremy Collin Short [...]

Family Business Review

Select article: The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets

Retricted access

Research article

First published 2018-2

The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets

Kihyun Hannah Kim, V. Kumar

Journal of Marketing Research

Select article: Stock market fluctuations and the business cycle

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Research article

First published 1998-8

Stock market fluctuations and the business cycle

Marcelle Chauvet

Journal of Economic and Social Measurement

Select article: Creating Value in Marketing and Business Simulations

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Research article

First published 2016-8

Creating Value in Marketing and Business Simulations

Ernest R. Cadotte

Journal of Marketing Education

Select article: Looking beyond the Horizon: How to Approach the Customers’ Customers in Business-to-Business Markets

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Research article

First published 2014-9

Looking beyond the Horizon: How to Approach the Customers’ Customers in Business-to-Business Markets

Christian Homburg, Halina Wilczek, Alexander Hahn

Journal of Marketing

Select article: Recovering Hidden Buyer–Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets

Retricted access

Research article

First published 2013-2

Recovering Hidden Buyer–Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets

Anita Luo, V. Kumar

Journal of Marketing Research

Select article: Marketing Competence and Institutional Trust in Business

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Research article

First published 2022-9

Marketing Competence and Institutional Trust in Business

Saeed Janani, Michael A. Wiles, Saurabh Mishra

Journal of International Marketing

Select article: Business Environment in Emerging Market Countries

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Research article

First published 2021-5

Business Environment in Emerging Market Countries

Qian Liu

Global Journal of Emerging Market Economies

Select article: Leadership and Marketing Capabilities in Small Businesses of Subsistence Marketplaces

Open access

Research article

First published 2022-4

Leadership and Marketing Capabilities in Small Businesses of Subsistence Marketplaces

Carlos M. Jardon, Xavier Martinez-Cobas

Sage Open

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