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Articles (276)

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1-10 of 276 results for business-to-business buying

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Select article: Impact of Buying Groups on Buyer–Supplier Relationships: Group–Dyad Interactions in Business-to-Business Markets

Retricted access

Research article

First published 2023-12

Impact of Buying Groups on Buyer–Supplier Relationships: Group–Dyad Interactions in Business-to-Business Markets

Alok Kumar, Huanhuan Shi, Jenifer Skiba [...]

Journal of Marketing Research

Select article: A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts

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Research article

First published 2022-10

A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts

Navid Mojir, K. Sudhir

Journal of Marketing Research

Select article: The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets

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Research article

First published 2018-2

The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets

Kihyun Hannah Kim, V. Kumar

Journal of Marketing Research

Select article: Small Business Entrepreneurs and Performance: Evidence from Management Buy-ins

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Research article

First published 1994-07

Small Business Entrepreneurs and Performance: Evidence from Management Buy-ins

Christine Ennew, Ken Robbie, Mike Wright [...]

International Small Business Journal: Researching Entrepreneurship

Select article: Buying Bonds for Business

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Research article

First published 1982-09

Buying Bonds for Business

Thomas A. Pascarella, Richard D. Raymond

Urban Affairs Review

Select article: The Value of Safety Training for Business-to-Business Firms

Open access

Research article

First published 2024-8

The Value of Safety Training for Business-to-Business Firms

Yixing Chen, Shrihari Sridhar, Kyuhong Han [...]

Journal of Marketing Research

Select article: Why Foreign Corporations are Buying into U.S. Business

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Research article

First published 1991-07

Why Foreign Corporations are Buying into U.S. Business

RACHEL McCULLOCH

The ANNALS of the American Academy of Political and Social Science

Select article: Selling to Barricaded Buyers

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Research article

First published 2019-11

Selling to Barricaded Buyers

Kevin S. Chase, Brian Murtha

Journal of Marketing

Select article: Unprofitable Cross-Buying: Evidence from Consumer and Business Markets

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Research article

First published 2012-5

Unprofitable Cross-Buying: Evidence from Consumer and Business Markets

Denish Shah, V. Kumar, Yingge Qu [...]

Journal of Marketing

Select article: Book Review: Christianity Incorporated: How Big Business is Buying the Church

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Book review

First published 2003-1

Book Review: Christianity Incorporated: How Big Business is Buying the Church

Louis B. Weeks

Interpretation: A Journal of Bible and Theology

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