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Articles (10)

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1-10 of 10 results for budget/value brand

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Select article: Parle Products: The Journey of Budget Brand Toward Premiumization

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Case report

First published 2021-1

Parle Products: The Journey of Budget Brand Toward Premiumization

A. Shivakanth Shetty, Kerena Anand, Raghavendra A. N.

Business Perspectives and Research

Select article: Impact of lighting design on brand image for fashion retail stores

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Research article

First published 2015-10

Impact of lighting design on brand image for fashion retail stores

T Schielke, M Leudesdorff

Lighting Research & Technology

Select article: Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry

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Research article

First published 2016-12

Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry

Sarang Sunder, V. Kumar, Yi Zhao

Journal of Marketing Research

Select article: An Emerging South-East Asian Brand: MK Restaurants

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Research article

First published 2009-9

An Emerging South-East Asian Brand: MK Restaurants

Pannapachr Itthiopassagul, Paul G. Patterson, Bhuminan Piyathasanan

Australasian Marketing Journal

Select article: Effects of Message Variation and Communication Tools Choices on Consumer Response

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Research article

First published 2019-2

Effects of Message Variation and Communication Tools Choices on Consumer Response

Boonchai Hongcharu

Global Business Review

Select article: What's Ahead

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Research article

First published 1993-10

What's Ahead

Bruce H. Walker

Cornell Hospitality Quarterly

Select article: Discounted Cash Flow and Its Implication on Intangible Valuation

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Research article

First published 2010-10

Discounted Cash Flow and Its Implication on Intangible Valuation

Shigufta Hena Uzma, J.P. Singh, Naveen Kumar

Global Business Review

Select article: Trading Effort for Money

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Research article

First published 2014-5

Trading Effort for Money

Lan Xia, Rajneesh Suri

Journal of Service Research

Select article: How Did the Master Settlement Agreement Change Tobacco Industry Expenditures for Cigarette Advertising and Promotions?

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Research article

First published 2004-7

How Did the Master Settlement Agreement Change Tobacco Industry Expenditures for Cigarette Advertising and Promotions?

John P. Pierce, Elizabeth A. Gilpin

Health Promotion Practice

Select article: Service Sales Corporation: The Wholesale Challenge

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Case report

First published 2026-3

Service Sales Corporation: The Wholesale Challenge

Muhammad Luqman Awan

Asian Journal of Management Cases

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