Search results: Sage Journals

Restricted accessResearch articleFirst published August, 2010

Matching Communication Modalities: The Effects of Modality Congruence and Processing Style on Brand Evaluation and Brand Choice

Marieke L. Fransen, Bob M. Fennis, Ad Th. H. Pruyn

Communication Research

Restricted accessResearch articleFirst published July, 2009

Ruchika Sachdeva, Anupam Bawa

Metamorphosis: A Journal of Management Research

Restricted accessResearch articleFirst published November, 2019

Alice Yeonjung Kang, Tiffany S. Legendre, Elizabeth A. Cartier

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published September, 2004

Francesca Dall'Olmo Riley, Wendy Lomax, Angela Blunden

Australasian Marketing Journal

Restricted accessResearch articleFirst published 2025

Karan Patel, Ram Kumar Dhurkari

Global Business Review

Restricted accessResearch articleFirst published November, 1999

Maureen Morrin

Journal of Marketing Research

Restricted accessResearch articleFirst published February, 1991

David M. Boush, Barbara Loken

Journal of Marketing Research

Open accessResearch articleFirst published January, 2014

Elisa Battistoni, Andrea Fronzetti Colladon, Paolo Puglia

International Journal of Engineering Business Management

Restricted accessResearch articleFirst published July, 2011

Jean Boisvert

International Journal of Market Research

Restricted accessResearch articleFirst published August, 2023

Alpana Agarwal, Divina Raghav

Management and Labour Studies